Automotive Cliff-hanger: The End of Dealerships? - a podcast by Bonnie D. Graham

The buzz: “Roughly 500,000 cars are traded on eBay Motors’ Web site every year….More than one-third of customers would consider buying a car online” (McKinsey). Reality check for today’s car dealers!
The good news: A majority of automotive retail customers – 85% – still use dealer touch points in their car buying journey. Not-so-good news: 1 in 4 report dissatisfaction with their experiences. The implications for dealer franchises: It’s imperative to redefine your role in this transformation by using advanced technology to ensure efficiency across every business process.
The experts speak. Hagen Radowski, MHP Americas: “You have to be present to win” (Las Vegas sign). Ellen Sasson, SAP: “Business only has two functions: Marketing and Innovation” (Milan Kundera). Andreas Klaschka, SAP: “I'd like to do a song of great social and political importance it goes like this: Oh Lord, won't you buy me a Mercedes Benz?” (Janis Joplin). Join us for Automotive Cliff-hanger: The End of Dealerships?

Further episodes of The Future of Mobility and Manufacturing with Game Changers, Presented by SAP

Further podcasts by Bonnie D. Graham

Website of Bonnie D. Graham