Email Marketing 012: Publishing, promoting, and personalizing with Honorée Corder - a podcast by Tom Tate | AWeber

from 2016-03-08T17:47:12

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In December of 2015, we kicked off our podcast with our CMO, our Creative Director, and a single question: How could I use email marketing to support my book launch?


In episode 12, we take that question to another level with an engaging Q&A session with Honorée Corder, a speaker, coach, and authorpreneur.


What makes Honorée qualified to talk to us about publishing and tribe-building? She's released 19 unique self-published books!


Honorée and I chat about publishing, email personalization, content tips for small businesses, and much more. There is actionable advice in this episode for writers and non-writers alike.


You'll learn:



  • The importance of developing an avatar, or persona

  • The value of writing conversational and personal emails using personalization

  • How email marketing can support your book marketing – from conception to completion

  • Why double opt-in isn't such a bad idea

  • A simple way to develop a 12-month editorial calendar


Here are a few referenced links:



Have a question about email marketing? Ask us anything at aweber.com/podcast.

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