Email Marketing 019: Engaging your audience with Chris Vasquez and Meghan Nesta - a podcast by Tom Tate | AWeber

from 2016-04-26T17:41:29

:: ::

In this episode of the Ask Me About Email Marketing podcast,
we're sharing our experience at AWeber in engaging subscribers and
soliciting feedback.


In a comment on the show notes for "https://blog.aweber.com/podcast/episode-013-building-an-audience-in-a-disruptive-industry-with-jason-brubaker.htm"
target="_blank">episode 13 with Jason Brubaker, Ilana Moss
shared the following comment:


"In 'real life' I have no trouble connecting with people but
here in the virtual universe I don't know what to do. I have almost
5 thousand subscribers on various platforms, 1200 on Aweber, and I
have a Facebook page with 3000 followers. I post things and get
likes and shares but few if any comments. I've tried asking what
they need or how I can help and I get no answer. Any idea what I
might be doing wrong and how I can change that? How do I get to
know my virtual audience? Thanks!"


To answer Ilana's question, I've tapped Chris Vasquez, Creative
Director, and Meghan Nesta, Product Manager, to share their
expertise in soliciting feedback from customers. The resulting
conversation is full of actionable tactics and knowledge drops.


In this episode, you'll learn:



  • Effective ways to engage disengaged subscribers

  • How to start a conversation with your followers

  • How to use Jonah Berger's STEPPS acronym to boost
    engagement

  • How we can solicit feedback using micro-transactions


This episode was especially fun because we recorded live on
Blab.im. You can "https://blab.im/tom-tate-email-marketing-connecting-with-people-in-the-virtual-universe"
target="_blank">watch the recording here!. Here are a few links
referenced in the episode:



Have a question about email marketing? Leave us a message at
"_blank">aweber.com/podcast

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