Podcasts by The Generosity Freakshow

Ben Johnson, Founder & Lead Strategist at Frontier Marketing, on Fundraising in Canada from 2021-09-09T09:30:06

Ben Johnson, Founder & Lead Strategist at Frontier Marketing, joins the chat to share fundraising trends and strategies he’s discovered through his experience running an agency in Canada.

Mitch and Johann from Pond on Diversity, Equity & Inclusion in Nonprofit Tech from 2021-08-27T09:30:05

Brady chats with Mitch (Co-Founder, CEO and Chief Impact Officer) and Johann (Founding Team, Chief Operating Officer) from Pond, about diversity, equity, and inclusion in technology and the nonprof...

Francesco Ambrogetti, Author and Senior Coordinator at Unicef, on Driving Emotions to Inspire Giving from 2021-08-13T09:30:05

Francesco Ambrogetti, Author & Senior Coordinator at Unicef, joins Brady to chat about the emotions we need to drive at to inspire generosity in donors.

Aubrey Bergauer, from Changing the Narrative, on Growing & Improving Generosity from 2021-07-29T09:30:05

Aubrey Bergauer from Changing the Narrative joins Brady to chat about growing and improving generosity.

Paul Nazareth, VP of Canadian Association of Gift Planners, on Charitable Gift Planning from 2021-07-15T09:00:05

Paul Nazareth, VP of Canadian Association of Gift Planners, joins Brady to chat about all things charitable gift planning.

Nic and Sal from Fundraise Up, on Friction, Mobile Payments, and More from 2021-07-01T09:30:06

Nic (Director of Experience) and Sal (Chief Experience Officer) from Fundraise Up join Brady to chat about some new research, donation page friction, and mobile payments.

Juniper Glass, Principal at Lumiere Consulting, on Women in Philanthropy from 2021-06-11T09:30:05

Brady chats with Juniper Glass, Principal at Lumiere Consulting, about some new research she’s worked on about donor engagement of women in Canada.

Darrell Booker, Corporate Affairs Specialist at Microsoft, on Nonprofit Tech Acceleration and Racial Equity from 2021-05-27T09:30:06

In this episode, Brady sits down with Darrell Booker, Corporate Affairs Specialist at Microsoft, to chat about a new program Microsoft launched in October for Nonprofit Tech Acceleration for Black ...

Dr. Kiki, Chief Behavioral Scientist at DonorVoice, on Behavioral Science from 2021-05-13T09:30:08

Chief Behavioral Scientist at DonorVoice, Dr. Kiki, sits down with Brady to discuss behavioral science and self determination theory.

Noah Barnett, CMO at Virtuous, on Multichannel Communications from 2021-04-30T10:00:07

Noah Barnett, CMO at Virtuous, joins the chat to discuss multichannel donor communications, responsive fundraising, and the truth behind donor fatigue.

Sam Fankuchen, Founder & CEO of Golden, on Volunteerism from 2021-04-22T10:00:08

Founder and CEO of Golden, Sam Fankuchen, joins the chat to discuss volunteerism and how digitizing it is working towards making the volunteer process totally frictionless and personalized.

T Clay Buck, Founder & Chief Strategist of Tactical Fundraising Solutions, on Philanthropic Psychology from 2021-04-13T11:30:06

T Clay Buck, Founder & Chief Strategist of Tactical Fundraising Solutions, joins the chat to share his experience completing the Philanthropic Psychology certification through the Institute of Sust...

T Clay Buck, Founder & Chief Strategist of TCB Fundraising, on Philanthropic Psychology from 2021-04-13T09:30:06

T Clay Buck, Founder & Chief Strategist of Tactical Fundraising Solutions, joins the chat to share his experience completing the Philanthropic Psychology certification through the Institute of Sust...

Peep Laja, CEO of Wynter and Founder of CXL on Testing, Messaging, and Online Learning from 2021-03-26T09:00:06

Peep Laja, CEO at Wynter and founder of CXL Institute, sits down with Brady to talk about the journey to create a new audience engagement tool called Winter. In the conversation, you'll get to hear...

A Look at Fundraising Across the Globe with Andrea Goezinne, Product Marketing Manager at Salesforce.org from 2021-03-18T09:30:07

Andrea Goezinne, Product Marketing Manager at Salesforce.org, joins Brady to chat about their learnings from the new Global Online Fundraising Scorecard research, what fundraising looks like in ...

Using Technology to Execute Your Mission with Jess Posner Odede, CEO of Girl Effect from 2021-03-12T10:30:06

CEO of Girl Effect, Jess Posner Odede, joins Brady all the way from her home in Kenya to talk about how the organization is leveraging digital and technology to implement their mission.

Y...

Charitable Giving in 2020 with Steve MacLaughlin, VP of Product Management at Blackbaud from 2021-03-04T10:30:06

Vp of Product Management at Blackbaud, Senior Advisor of the Blackbaud Institute, and Author of Data Driven Nonprofits, Steve MacLaughlin joins Brady to discuss new data on charitable giving in ...

Global Online Fundraising Scorecard with John Jensen, Senior Director of Nonprofit Insight at Salesforce.org from 2021-02-11T10:30:06

In this episode, Brady and John Jensen, Senior Director of Nonprofit Insights at Salesforce.org, sit down to discuss the new research in the Global Online Fundraising Scorecard and the data that...

Why America Gives with Soraya Alexander, Senior VP of Marketing and Customer Growth at Classy from 2021-02-04T10:30:06

Brady sits down with Soraya Alexander, Senior VP of Marketing and Customer Growth at Classy, to review their "Why America Gives (2020)" research. They explore key findings related to social just...

Scaling Organizations for Social Impact with Scott Curran, Founder of Beyond Advisers from 2021-01-14T11:00:06

Brady and Scott Curran, founder of Beyond Advisers, talk about the work it takes to scale organizations for social impact and some advice to increase charitable giving.

Links & Resourc...

Fundraising During the Last Week of the Year with Brady, Courtney, and Nathan of NextAfter from 2020-12-23T21:39:05

Brady, Courtney, and Nathan of NextAfter discuss how to raise more funds online during the final week of the year – looking at what research says about revenue potential, as well as specific tactic...

Charity Evaluation with Michael Thatcher, CEO of Charity Navigator from 2020-12-10T10:00:30

Brady and Michael Thatcher, CEO of Charity Navigator, chat about the encompass rating systems, what the new Impact Matters acquisition looks like, what Michael’s learned in the process of the acqui...

Payment Methods and Emerging Technologies from 2020-11-24T09:00:12

In this episode of The Generosity Freakshow, Brady talks to Alex Wilson from the Giving Block and Joel Kalinowski from Save the Children U.S. about how we can use emerging technologies, different p...

3 Perspectives of Year-End Fundraising from 2020-10-29T09:00:24

In this special episode of The Generosity Freakshow you'll get 3 perspectives of year-end fundraising.

The episode begins by chatting with Nathan Hill, Marketing Director at NextAfter, tak...

Sorcha Rochford, Director of Strategic Partnerships at Nation Builder, on Data Privacy from 2020-09-17T10:00:28

Sorcha Rochford, the Director of Strategic Partnerships at Nation Builder, joins the chat with Brady to talk about data privacy, explain GDPR and CCPA, discuss how to navigate data policies to reac...

Steven Shattuck, Author of Robots Make Bad Fundraisers from 2020-08-28T11:00:27

Steven Shattuck, author of the new book "Robots Make Bad Fundraisers," joins to talk about the perils of technology and how it applies to the fundraising space, the importance of human relationship...

Kris Putnam-Walkerly, Author of Delusional Altruism, on Philanthropy from 2020-08-13T09:00:13

Kris Putnam-Walkerly, author of the new book, Delusional Altruism, helps philanthropists increase the clarity, impact and joy in their giving. In this episode, Kris shares with us what exactly delu...

Harvey McKinnon, Author of How to Create Lifelong Donors Through Monthly Giving, on Giving from 2020-07-24T09:00:19

Monthly giving guru Harvey McKinnon has written a new book on monthly giving and joins to chat about that book, why people do or do not give, and how long it would take us to rebuild civilization i...

Olga Andrienko, Head of Global Marketing at SEMrush, on Social Media & SEO in 2020 from 2020-07-02T17:08:29

How do you manage 13 teams in 50 countries? How can organizations use social media to listen to customers? What are some of the trends around SEO in 2020? All asked, and discussed, with Olga Adrien...

Sarah Welch, Vice President at ideas42, on Narrowing the Charitable Intention-Action Gap from 2020-06-16T14:51:24

People in the US think they spend 6% of their income on charitable giving but in reality, they spend around 3%. That's the charitable intention-action gap. In this episode Sarah Welch from ideas42 ...

Laura Gee, Professor of Economics at Tufts University, on The Altruism Budget, Matching, & More from 2020-06-01T10:00:27

Do people have a set 'altruism budget' that once spent is spent or is it more flexible? Can it grow? Does it shift? Laura Gee, Associate Professor of Economics at Tufts University, joins to share r...

Justin Wheeler, CEO of Funraise, on COVID-19 Response, Global Trends Survey, & More from 2020-05-08T09:00:34

Why start a tech company serving nonprofits? How are nonprofits responding to COVID-19? Crunchy or smooth peanut butter? Justin Wheeler, CEO of Funraise, answers all of these questions and more in ...

Marina Glogovac, CEO of CanadaHelps, on Charitable Giving in Canada and #COVID19 Response from 2020-05-01T09:00:48

Online giving is growing 3 times faster in Canada than overall giving. That's according to the latest CanadaHelps Giving Report and one of the things Marina Glogovac, CEO of CanadaHelps, discusses ...

Colin McIntosh, CEO of Sheets & Giggles, on Crowdfunding Capital, Giving Back, & More from 2020-04-22T10:00:33

Why create a bedding company? Why crowdfund it? How do you crowdfund for that? All things discussed with the CEO and Co-Founder of Sheets & Giggles, Colin McIntosh.

Links & Resources
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Chris "Mercer" Mercer from MeasurementMarketing.io on Google Analytics for Nonprofits from 2020-04-16T10:00:33

Google Analytics wizard and teacher, Chris Mercer, sat down with Brady in-person after completing a brand new training course, Google Analytics for Nonprofits, to share how he got into Google Analy...

Mathew Sweezey, Director of Market Strategy at Salesforce, on The Context Marketing Revolution from 2020-04-10T09:00:33

What is context marketing? Why is it a revolution? And why not just ask the guy who wrote the book on it... wait, we did! That's Mathew Sweezey who joins in this episode to chat about his book, his...

Woodrow Rosenbaum on GivingTuesday Insights and Charitable Giving in Down Economies from 2020-04-03T12:50:56

What does charitable giving look like in a down economy? What are some things you should be looking for? Are all donors impacted the same? Woodrow Rosenbaum, Data and Insights Lead for GivingTuesda...

Michael Wasserman, CEO & Co-Founder of Tiltify, on Livestream Fundraising and COVID-19 from 2020-03-27T08:00:32

How can in-person fundraising events be streamed online? How can peer-to-peer events be more engaging? And how can people raise millions of dollars playing video games? The answer: livestream fundr...

Gabe Cooper, Author of Responsive Fundraising, on Responsive Fundraising from 2020-03-20T14:13:23

How can your fundraising be more responsive? Seems like a pretty pressing question but it's a concept Gabe Cooper — CEO of Virtuous Software — and his team have been thinking about and been working...

George Weiner, CEO of Whole Whale, on, well, all kinds of digital, giving, and social impact stuff from 2020-03-06T11:00:30

Is soap that benefits koala's good for charity? Are Donor Advised Funds bad? Just how good are Google's free tools for nonprofits? All things discussed, and much much more, with George Weiner, the ...

Jenna Jameson and Rich Dietz from OneCause on Social Fundraising Research from 2020-02-22T11:00:10

Social fundraising has been around for a while now but there's still much we don't know. This is why Jenna and Rich form OneCause did some extensive surveying of social fundraisers and social donor...

David Burkus, Author of Friend of a Friend, on Networking and Creativity from 2020-02-07T11:00:30

Networking. You may have just threw up in your mouth a little bit there but networking isn't just about awkward, forced conversations and David Burkus is here to tell you more about it. He is one o...

Dean Karlan, Co-Founder of ImpactMatters, on Evaluating Nonprofits and Impact from 2020-01-24T10:00:20

How can we better and best evaluate a nonprofit's impact? This is something Dean Karlan — Co-founder and Chair of the Board of ImpactMatters, Professor of Economics and Finance at Northwestern Univ...

Nathan and Brady from NextAfter on 2019 and Neat Experiments from 2020-01-10T10:00:46

The first pod of 2020 takes a look back at 2019 as Nathan and Brady talk about some of the highlights from the past year, share some of the things they've learned, and discuss a few of the neatest ...

Doug White, Author of Wounded Charity, on Fundraising Ethics, Media Coverage, and Generosity from 2019-12-13T11:00:43

Doug White — an author, teacher, advisor to nonprofit organizations and philanthropists — joins to discuss his new book Wounded Charity among other things. Doug shares how organizations should resp...

Dana Suther from Kansas State University on Their First Giving Day All in for K-State from 2019-11-29T10:00:23

Have you heard of giving days? Have you done one? Dana Suther, Assistant Director of Strategic Solicitations at Kansas State University Foundation, joins to share about her experience leading the f...

Marta Serra-Garcia, Behavioral Economist and Professor at UCSD, on Pledging Research from 2019-11-15T11:00:33

Pledging has been used in fundraising for years but does it work? How could it be improved? Used for online gifts? Marta Serra-Garcia — a behavioral economist and an Assistant Professor of Economic...

Designing a Great Peer-to-Peer Campaign with Alexandra Ryan from Movember from 2019-11-01T10:00:22

Since 2003 Movember has funded more than 1,250 men’s health projects around the world with funds mostly raised through a month-long peer-to-peer focused campaign. But how do you create a great camp...

Brady Josephson, from the NextAfter Institute, on Cultivation, Donation Pages, and Training from 2019-10-19T15:40:14

Your usual host, Brady Josephson, hops on the other side of the mic to share about new research studying 204 donation pages and another one looking at 2,589 nonprofit emails as well as the launch o...

Nick Ellinger from DonorVoice and The Agitator on The Power of Listening from 2019-10-04T14:33:12

If want to grow giving, shouldn't we better understand the reasons why people do, or do not, give? Or why they choose to give again and over time? Nick Ellinger, VP of Marketing Strategy at DonorVo...

Carl Tsukahara, Chief Marketing Officer at Optimizely, on What's Next in the World of Optimization from 2019-09-20T10:00:46

What is 'optimization', how are organizations using it successfully, and where is it headed? All questions discussed in this episode with Carl Tsukahara, Chief Marketing Officer at Optimizely — the...

Drew Seman from Cro Metrics on Sierra Club Testing & Optimization from 2019-09-05T10:00:26

In this episode, Drew Seman, now Director of Product Management at Cro Metrics (a website optimization consulting firm), shares from his experience running digital fundraising, advertising, and web...

Nathan Chappell from Futurus Group on Artificial Intelligence from 2019-08-23T10:00:36

What the heck is AI, really, and what role can it play in helping grow, improve, and optimize giving? Nathan Chapell, President of Futurus Group, shares his answers from his vast experience in busi...

Maximizing Happiness with Michael Norton from Harvard Business School and Co-Author of Happy Money from 2019-08-09T14:56:46

How can you use money to maximize your happiness? What role does charitable giving play? And how can we make donors even happier when they give? All discussed in this episode with Michael Norton, a...

How Data and a Product Mindset Can Grow Giving with Emily Dalton from Omatic Software from 2019-07-26T10:00:35

Of course, data is important in today's world but how do you get clean data? How do you use it and not drown in it? And what mistakes should you avoid? Emily Dalton, VP of Product Management at Oma...

Flash Fundraising with Matt Scott, CEO & Co-Founder of CauseMic from 2019-07-12T10:00:34

How do you respond to a natural disaster or breaking news story that's relevant to your organization? What can you do to plan and prepare for these opportunities? Matt Scott, CEO & Co-Founder of Ca...

Giving USA 2019 with Una Osili from the Lilly Family School of Philanthropy from 2019-06-28T09:00:24

$427 billion was given in 2018 but was that good? Bad? Is giving growing? Overall or just some area? In current dollars or inflation adjusted? And what impact does the economy, stock market, and ta...

Better Fundraising with Steven Screen from 2019-06-13T00:00

On today’s episode, Brady geeks out on fundraising with Steven Screen from The Better Fundraising Company. Steven shares from his many years of experience on how important the offer is, how to go a...

Nonprofit Culture with Chris Wignall, Author of The REACTION Dashboard from 2019-06-07T10:00:25

The biggest challenge facing nonprofit leaders... is it strategy? Execution? After decades of working with leaders, Christ Wignall would suggest it's actually culture. So he wrote a book about it a...

Philanthropy, Giving, and Mathematics with Chuck Longfield, former Chief Scientist at Blackbaud from 2019-05-23T10:00:28

Chuck Longfield is wicked smart and has spent 30+ years in the philanthropic space looking at giving trends, analyzing nonprofit data, and looking at donor demographics. So we ask him about all of ...

Donor Care (and more) with John Haydon, Author of Facebook Marketing for Dummies from 2019-05-16T10:00:29

John Haydon, nonprofit speaker, author, and consultant, joins the pod to discuss things like donor care, donor retention, and donor loyalty —among others — as well as his own personal career and he...

The State of Modern Philanthropy & Return Donors with Ben Cipollini and Monica Finch from Classy from 2019-05-09T10:00:39

When do donors return to an organization? What action do they take when they do? Does where they came from or how they give influence how and when they return (if at all)? All questions covered in ...

Profit with Purpose with Phil Haid from Public Inc. from 2019-04-11T10:00:34

What is profit with purpose? How is it different than charity and CSR? What's shifting in those worlds? All discussed with Phil Haid from Public Inc. a company he co-founded in 2008 with a focus on...

Starting a Nonprofit and Doing What You Can with Diane Latiker, Founder of Kids Off the Block from 2019-04-05T19:22:39

What can one woman do in the face of gun violence, gangs, and other issues facing Chicago’s at-risk youth? In the case of Diane Latiker, simply do what she could. What started with a few kids takin...

Business, Bicycles, and Philanthropy with FK Day, Founder of World Bicycle Relief from 2019-03-27T14:34:29

How do bikes make a difference in developing countries? How can companies and nonprofits not just collaborate but share in resources, profits, and models? And what challenges do you face when start...

No More Passwords and Growing Giving with John Killoran Co-Founder of Swoop and Snowball Fundraising from 2019-03-08T11:00:28

Imagine a world without logins and passwords... now imagine what impact that could have on charitable giving if you could save your info and do quick donations to multiple causes. That's the world ...

Everyday Generosity with Drew Formsma, Co-Author of... Everyday Generosity from 2019-03-01T11:00:33

The conversation around giving and generosity can sometimes be complex, filled with numbers, and reserved for older folks or wealthy people. But it doesn't have to be and it's not in this episode w...

Nonprofit Culture, Employee Engagement, Millennials and More with Jamie Notter from Human Workplaces from 2019-02-22T11:00:25

Digital has dramatically changed not just how we communicate externally but how we function internally. From how we build culture, foster engagement with employees, and work with those darn Millenn...

When It Comes to Online Fundraising, Where Do I Start? from 2019-02-15T16:00:16

If you want to grow fundraising — particularly online fundraising — where do I start? It's one of the most commonly asked questions we get from webinars, emails, and workshops so we thought we'd ch...

Optimizing Annual Giving with Quentin Fincaryk from Trinity Western University from 2019-02-08T12:06:47

Working for a nonprofit often means you have to do more with less. That's one of many topics covered in this discussion around annual giving, optimization, and culture building with someone working...

Marketing Automation & Personalization with Gabe Cooper from Virtuous from 2019-02-01T15:05:53

How can you communicate in a real, personal way with hundreds and thousands of people? Why is that important? What does it mean for nonprofits and philanthropy? That's the focus of today's episode ...

Generational Giving Patterns with Josh McQueen, Author of Building Brand Trust LIVE from NIO Summit from 2019-01-24T17:29:40

Why do people give? And how is the motivation to give different from generation to generation? That's the focus of Josh McQueen's research, The Giving Heart Across Generations, and what is discusse...

How Software Helps Nonprofits — and much, much more — with Tim Sarrantonio from Neon One from 2019-01-17T15:06:08

If you like to listen to liberal arts grads talk about technology, you're going to love this episode. Tim Sarrantonio from the Neon One team — on a mission to become the most comprehensive and auth...

Impact Investing, Philanthropy, and Clean Money with Joel Solomon, Partner at Renewal Funds from 2019-01-10T12:00:15

Money. That's the central theme of this episode with Joel Solomon — author of The Clean Money Revolution and Founding Partner at Renewal Funds (a mission venture capital firm) — discussing his expe...

Healthy People = Healthy Organizations with Mike Doehla, Founder of Stronger U from 2019-01-03T12:00:06

If we want to optimize and improve philanthropy, we need to optimize and improve... people. That's the focus of this episode with Mike Doehla, founder of Stronger U (an online nutrition solution th...

Data Science and The State of Modern Philanthropy with Page Piccinini and Ben Cipollini from Classy from 2018-12-27T19:50:33

What is data science? What does a data scientist even do? And how can data science be used to grow philanthropy? That's the focus of this episode with Page Piccinini and Ben Cipollini, data scienti...

The Power of Search & Great Content with Jamie Blomquist (Google) and Andy Crestodina (Orbit Media) from 2018-12-20T13:00:15

How can you get more people visiting your site and engaging with the content you're creating? Questions we asked Jamie Blomquist, who knows a thing or two about Google (she works there), and Andy C...

Marketing, Branding, and True Generosity with Lisa Bowman from United Way Worldwide from 2018-12-10T00:00

Branding is talked about so much in the marketing and fundraising, but often without any clarity or real understanding of the impact it can have on an organization. In this episode with Lisa Bowman...

Monthly Giving with Harvey McKinnon, Author of Hidden Gold and The Power of Giving from 2018-12-06T11:00:17

Donors who give monthly can be 5x to 10x more valuable to nonprofits over their lifetime compared to one-time donors and is the focus of this podcast. We chat with Harvey McKinnon who literally wro...

The Golden Age of Major Gift Fundraising with Gail Perry from Fired-Up Fundraising from 2018-11-28T18:42:58

If you want to raise a lot of money, and quicker, you'll probably need to raise it in larger amounts or through major gifts. That's the focus of today's conversation with Gail Perry where she share...

Year-End Fundraising Thanksgiving Special with Tim, Jon and Brady from NextAfter from 2018-11-19T11:00:18

Tis the season... for giving! 30% of all online giving happens in the month of December and the NextAfter crew — Tim, Jon, and Brady — are here to chat about it. They discuss #GivingTuesday, with a...

How to Prove Your Competence & Win Over People with Jack Nasher, Author of Convinced from 2018-11-13T15:17:36

Do you want to get the next promotion? Get that donation? Or what about just be thought of as competent? There are some simple and scientific things you can do to boost your perceived competence wh...

Startups and Failure with Kathleen Kelly Janus, Author of Social Startup Success from 2018-11-07T11:00:18

What lessons can we learn from startup nonprofits and social impact organizations? Are there common traits amongst those that are successful? What role does failure play and are we equipping leader...

Lean Impact and Social Innovation with Ann Mei Chang, Author of Lean Impact from 2018-10-31T15:59:48

How can you innovate, grow, and scale your impact? That's been the focus of Ann Mei's work and career — from the Silicon Valley to nonprofits like USAID and now as an author and advocate social inn...

Influence and Young America with Derrick Feldmann, Author of Social Movements for Good from 2018-10-25T10:00:13

Derrick Feldmann is a sought-after speaker, researcher and advisor for causes and companies on social movements and issue engagement. In this episode, we focus in on some of his latest research — I...

Engagement Fundraising with Greg Warner from MarketSmart from 2018-10-18T10:00:29

Greg Warner is a pissed off donor which he shares more about in this episode but it's also why he started MarketSmart, to help nonprofits do fundraising better and piss off fewer donors. So if you ...

Optimizing Email with Chad White from Litmus from 2018-10-10T19:00:19

If you send emails, this show is for you. In this episode with Chad White, Research Director at Litmus, you'll hear about best practices for email marketing, how they relate to generosity, how nonp...

Behavioral Economics with Nate Andorsky from Creative Science from 2018-10-04T10:00:39

What have we learned about human behavior and how can we apply that to the fundraising, giving, and generosity space? That's the focus of this episode with Nate Andorsky, Co-Founder and CEO of Crea...

Giving Smarter with Larry Lieberman from Charity Navigator from 2018-09-27T12:29:40

How can you be a smarter giver? Which data can you trust? What does the next generation's giving habits look like? All questions covered in this episode with Larry Lieberman, COO at Charity Navigat...

Welcome to The Generosity Freakshow from 2018-09-20T17:11:02

Welcome to The Generosity Freakshow! A quick introduction to the podcast and what it's all about with much much much more to come.