Podcasts by The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
Hiring great marketing leaders is not easy. Neither is keeping them! The Get is designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing.
For our 4th season, we're focused on one theme: Solving for the Scale Journey. You'll learn about how to scale up efficiently while avoiding "peanut butter marketing" (being spread too thin), how to be a CMO who thinks like a CFO, how to budget like a boss, how to hire for hypergrowth, how to use your conversations with the CEO and the Board to see if a CMO opportunity is worth saying yes to.
Join me, Erica Seidel, as I explore the trends, tribulations, and triumphs of today's top marketing leaders in B2B Saas on The Get!
Further podcasts by MarTech Advisor
Podcast on the topic Wirtschaft
All episodes
How To Transform Marketing WITH Your Company, Not TO Your Company from 2022-02-17T00:00
It’s every CMO’s complaint: “Everyone thinks they’re a marketer.” With so many people outside of marketing weighing in, this can make the CMO job challenging. Our guest today shows how you can harn...
Listen
A SaaS CMO’s Formula for Successful Scaling from 2022-02-10T00:00
It's not in our nature to move slowly as marketers. We like to act, move, go, and grow, especially when there’s a scale mandate. But there’s wisdom and value in assessing first, like just pro athle...
Listen
Budget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale Journey from 2022-02-03T00:00
Kristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn:
How do you communicate to a ...
How The Best CMOs Seize Control of Strategic Planning from 2022-01-27T00:00
The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process - not just for marketing but for the company as a whole. Here’s how to...
Listen
Behind the Scenes: When CEOs and PE Talent Partners Recruit CMOs from 2022-01-20T00:00
What’s it like behind the scenes when CEOs hire CMOs in PE-backed companies? Hear from a ‘talent whisperer’ from a PE firm.
If you’re a CMO looking to work in a private-equity-backed business, ...
Season 4 of The Get! from 2021-12-20T13:56
Hiring great marketing leaders is not easy. Especially these days! The Get is designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing.
I'm Erica Seidel, host...
Experience or Experiences? Debating Age-Related Diversity in B2B SaaS Marketing | S3 EP 07 from 2021-02-12T09:10:40
About this Episode
This episode wraps up our ‘diversity-in-B2B SaaS marketing’ themed third season of The Get, with not one but two special guests on either end of th...
Listen
Experience or Experiences? Debating Age-Related Diversity in B2B SaaS Marketing from 2021-02-12T09:10
This episode wraps up our ‘diversity-in-B2B SaaS marketing’ themed third season of The Get, with not one but two special guests on either end of the age/experience spectrum, discussing their take o...
Listen
When Love is a (Real) Company Value | S3 EP 06 from 2021-02-09T14:21:47
Listen
When Love is a (Real) Company Value from 2021-02-09T14:21
Jeff Winter is the Chief Marketing Officer of Rocket Software, a B2B tech company that helps companies innovate using the data and tech they already have. Rocket serves customers across the Fortune...
Listen
Building Great SaaS Marketing Teams Without Compromising on Diversity | S3 EP 05 from 2021-02-09T11:20:42
Listen
Building Great SaaS Marketing Teams Without Compromising on Diversity from 2021-02-09T11:20
Pantheon is building the world’s best web ops (website operations) platform to empower marketing and development teams to take control of their websites. Christy Marble, the Chief Marketing Officer...
Listen
B2B SaaS Marketing Trends 2021 | S3 EP 04 from 2021-02-01T12:59:55
B2B SaaS Marketing Trends 2021 from 2021-02-01T12:59
Openpath offers cutting-edge workplace safety and security solutions though touchless access control. It is a hardware and SaaS company with about 80 people. Kieran leads marketing for Openpath and...
Listen
Building Strategy, Culture and Diversity with a Global SaaS Marketing Team | S3 EP 03 from 2021-02-01T12:31:26
About David and SAP Concur
<... Listen
Building Strategy, Culture and Diversity with a Global SaaS Marketing Team from 2021-02-01T12:31
Concur is a global SaaS leader in travel and expense management. David Hsu is the Global VP of Marketing Data and Technology and has worked in senior marketing roles at IBM and CA in the past.
...
How To Make Culture a First-Class Citizen as a B2B SaaS CMO| S3 EP 02 from 2021-01-20T15:01:20
Listen
How To Make Culture a First-Class Citizen as a B2B SaaS CMO from 2021-01-20T15:01
Eric brings nearly two decades of experience as a senior go-to-market leader in high-growth technology businesses, including as CMO for Sovos, and as CEO of mobile startup Zerista, which he success...
Listen
How ‘Culture Add, Rather Than Culture Fit’ Helps Drive Diversity in B2B SaaS| S3 EP 01 from 2021-01-20T13:37:48
Listen
How ‘Culture Add, Rather Than Culture Fit’ Helps Drive Diversity in B2B SaaS from 2021-01-20T13:37
With 25 years in B2B Marketing, including start-ups and companies such as Akamai and Silicon Graphics, Jenny features on the Top 50 Women in Revenue That You Should Know and the Top 60 Most Influen...
Listen
The Real Reasons Early-stage B2Bs Should Hire Fractional CMOs | Fractional CMO Special: Part 3 from 2020-05-07T08:57:04
Lori Cohen, a veteran CMO and a veteran fractional CMO has worked with several different growth-stage B2B SaaS companies. In this episode, Lori and Erica talk about how to drive optimal value from ...
Listen
The True Value of a Fractional CMO, with Todd Wilms 3-Part Fractional CMO Special: Part 2 from 2020-05-06T11:54
Todd is a fractional CMO in the Bay Area and also the co-author of the book ‘Beyond Product.' He's on the board of directors of MOCCA (Marketing Operations Cross-company Alliance) and has previousl...
Listen
Fractional CMOs: The Good, The Bad, and The Ugly with 3-Part Fractional CMO Special: Part 1 from 2020-05-06T06:13
In this three-part series of podcasts – our Fractional CMO special – we explore the ‘what, when, why (and why not)’ of fractional CMOs. You will get a great flavor of whether this is the right path...
Listen
Building Marketing Teams in Troubled Times | S2 EP 04 from 2020-04-24T11:33:53
Erica Seidel’s conversation with Jason Seeba, SVP of Marketing at Eightfold.ai, is interesting and unusual because not only does Jason lead marketing at a talent intelligence company (and The Get i...
Listen
Building Marketing Teams in Troubled Times from 2020-04-24T11:33
Erica Seidel’s conversation with Jason Seeba, SVP of Marketing at Eightfold.ai, is interesting and unusual because not only does Jason lead marketing at a talent intelligence company (and The Get i...
Listen
The Art of Being a ‘Revenue-Oriented’ Chief Marketing Officer| S2 EP 03 from 2020-04-08T10:23:28
What happens when Marketing leaders take on Sales?
Scott Horn is the CRO (Chief Revenue Officer) of PrismHR, a SaaS company in the HR space. He shares his story of life as a CRO after over 2 d...
Why I’m not a ‘Growth Marketer’| S2 EP 02 from 2020-04-08T10:23:21
We all know that marketing needs to be authentic and tell believable stories. But aside from the marketing itself, the marketing leaders behind those strategies need to be authentic and believable ...
Listen
How to Hire Your First Chief Marketing Officer (CMO)| S2 EP 1 from 2020-04-08T10:23:12
3-time Chief Marketing Officer (CMO) Tricia Gellman has been there and done that at Salesforce Canada, Checkr, and now, conversational marketing category leader Drift. Aside from sharing the story ...
Listen
The Art of Being a ‘Revenue-Oriented’ Chief Marketing Officer from 2020-04-08T10:23
What happens when Marketing leaders take on Sales?
Scott Horn is the CRO (Chief Revenue Officer) of PrismHR, a SaaS company in the HR space. He shares his story of life as a CRO after over 2 de...
Why I’m not a ‘Growth Marketer’ from 2020-04-08T10:23
We all know that marketing needs to be authentic and tell believable stories. But aside from the marketing itself, the marketing leaders behind those strategies need to be authentic and believable ...
Listen
How to Hire Your First Chief Marketing Officer (CMO) from 2020-04-08T10:23
Three-time Chief Marketing Officer (CMO) Tricia Gellman has been there and done that at Salesforce Canada, Checkr, and now, conversational marketing category leader Drift. Aside from sharing the st...
Listen
What Private Equity (PE) Investors want from Marketing Leaders | 6 from 2020-01-30T11:34:25
Chief Editor Chitra Iyer, and the team at MarTech Advisor edit, produce and distribute The Get.
Prital Kadakia leads the Growth team at Serent Capital, helping portfolio companies to scale...
What Private Equity (PE) Investors want from Marketing Leaders from 2020-01-30T11:34
Prital Kadakia leads the Growth team at Serent Capital, helping portfolio companies to scale up, drive results, and find the right leadership talent. As a sales and marketing expert at a PE firm, ...
Listen
How CMO Candidates Choose CEOs | 5 from 2020-01-29T11:33:28
Chief Editor Chitra Iyer, and the team at MarTech Advisor edit, produce and distribute The Get.
Erica Sheehan is a cybersecurity marketing whiz and the VP of Marketing at Guardsquare, a Be...
How CMO Candidates Choose CEOs from 2020-01-29T11:33
Erica Sheehan is a cybersecurity marketing whiz and the VP of Marketing at Guardsquare, a Belgian mobile application security company that she is helping to expand to the US market. Aside from stin...
Listen
How B2B SaaS CMOs Should Build their Marketing Teams | 4 from 2020-01-24T09:22:17
In this episode, Erica calls on Drew’s experience as a marketing leader to talk about shepherding a marketing organization through hyper-growth, how to get beyond interviews, and how to get insight...
Listen
How B2B SaaS CMOs Should Build their Marketing Teams from 2020-01-24T09:22
In this episode, Erica calls on Drew’s experience as a marketing leader to talk about shepherding a marketing organization through hyper-growth, how to get beyond interviews, and how to get insight...
Listen
How CEOs can find CMOs who can lead Growth | 3 from 2020-01-23T06:45:20
David Badler is a Partner at Susquehanna Growth Equity, leading the value creation practice. e partners with CEOs and their teams to accelerate growth by collaborating on key strategic, go-to-marke...
Listen
How CEOs can find CMOs who can lead Growth from 2020-01-23T06:45
David Badler is a Partner at Susquehanna Growth Equity, leading the value creation practice. He partners with CEOs and their teams to accelerate growth by collaborating on key strategic, go-to-mark...
Listen
How to Find Marketing Talent for Hyper-Growth SaaS Companies | 2 from 2020-01-15T12:15:28
Mike and Erica discuss the challenges and opportunities of building marketing teams at a hyper-growth company.
Growing the marketing team in a hyper-growth B2B SaaS environment
Expan...
How to Find Marketing Talent for Hyper-Growth SaaS Companies from 2020-01-15T12:15
Mike and Erica discuss the challenges and opportunities of building marketing teams at a hyper-growth company.
Expanding from 65 to 500 people. Onboarding 50 new hires per quarter. Growing 50%...
What are the Qualities of a Great Chief Marketing Officer | 1 from 2020-01-15T11:09:33
Julia Stead is unique as a B2B SaaS CMO because she defies the stats about the average tenure of B2B SaaS marketing leaders -- Julia spent over 7 years climbing the marketing ranks at Invoca before...
Listen
What are the Qualities of a Great Chief Marketing Officer from 2020-01-15T11:09
Julia Stead is unique as a B2B SaaS CMO because she defies the stats about the average tenure of B2B SaaS marketing leaders -- Julia spent over 7 years climbing the marketing ranks at Invoca before...
Listen
B2B SaaS Marketing Talent Podcast: Get to know ‘The Get’ with Erica Seidel from 2020-01-14T11:28
Erica Seidel, founder of The Connective Good, SaaS Marketing Talent Whisperer and your Host on The Get, helps navigate one of the most important – and challenging - decisions you will make as a B2B...
Listen