#50 Propagandists and Cult Leaders Marketing Strategies with Michael F. Schein - a podcast by Ina Coveney

With Michael F. Schein, Author of The Hype Handbook
Michael F. Schein has made a name for himself for taking on the biggest names in the online world: Gary Vaynerchuck, Simon Sinek, and other thought leaders. But he’s not just a writer with a literary hit list. Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields.

He wrote the book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.  
And to celebrate our big 50th episode milestone, The Global Phenomenon podcast is happy to present to you 5 of Michael’s HYPE strategies that nobody else is using in the online world, and you can use to create a MOVEMENT out of your message! 
We had to cut the interview for the podcast, but if you’d like to hear how Michael got Gary Vee to record an angry video about him, how he was able to help a millionaire who had it all, and many more specific examples of how to use his Hype techniques in the online coaching world, get the full interview by going to theglobalphenomenon.com/uncut and get access to our UNCUT interview vault. 
Episode links:Follow Michael F. Schein on LinkedIn

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Credits:Music by Jared Lebel

Photo by Mira Whiting PhotographyVoice by Kip Clark


Contact our team at: info@theglobalphenomenon.com

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