The GM's Guide 25 - Building Campaigns Around Your PCs - a podcast by Dan Felder

Premade Adventures train us to build a campaign first, then figure out how to 'hook' a group of players and drag them into it. Here's how you can build a campaign where your players are truly the main characters. They aren't the random action heroes sucked into the story, they belong here. It's their story. The results can be absolutely extraordinary.

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Website of Dan Felder