101: The Facebook Live Formula to Level Up Your Results - a podcast by Kimberly Olson

To really level up your Facebook Live videos, you need a solid outline to follow so you can grab your viewers attention and hook them until the end! This is my proven formula I have used to generated hundreds of thousands of video views!

Show Notes:

Goal Digger University, where you can access my archive and newly released workshops, masterclasses, bonus training PLUS my Mastermind- with weekly live in-depth training for a monthly subscription.

Check out my Facebook Group, The Goal Diggers of Online Marketing, too- for those that want to level up and build their business online through social media, in a genuine and authentic way.

Partial Transcript (Download the full transcript HERE)

All right. Goal Diggers for this episode of #getLIT, we are going to talk about the Facebook live formula. My go to method to allow you, myself, my viewers, to be able to be taken along a journey of an amazing, effective, just impactful, value-driven Facebook live that keeps people on track. It gives them a call to action, make sure that they're engaging with your content and really giving you that concrete roadmap to be able to know exactly how it should roll, right? If you always say, I don't know, what's the format for it? And it took me some time to figure it out. So I'm going to share that with you today and I'm really, really excited. So when it comes to the Facebook live formula, there's a five step process that I like to follow and I'm gonna teach that to you right now. 

Okay? First thing we're going to do, number one is the intro. Believe it or not, you need to repeat your name and the title of your topic. So too many times people are scrolling, scrolling in the newsfeed. They happen to see your posts. Maybe they're a new follower and they click the video and you don't say your name, and so they're watching the video. Or maybe they're even watching the video, right? And they forget like who is that girl? But if you can always get in the habit of reintroducing yourself, telling them your name, if you have a tagline or a brand name like mine is the Goal Digger Girl, mention that. And tell them what you're going to tell them you had, it's called a hook, but you want to grab them right away. If you just start talking and you don't really have a specific agenda, you're going to lose people. 

They're going to pop off. It's a very competitive space. People's attention spans are very limited. So grabbing them right away is really, really important. Okay. So for number one, I want you to tell your name and tell them the topic you're going to talk about. Number two is give them some background. So say in today's live so excited to have you on. I always like to say something like, tell me where you're tuning in from. You know, kind of a little, just to get them commenting. But anyways, number two is tell them the background of the story. So why are you doing the training? So it could be, Oh, this person messaged me and was asking me for help. So I thought I would do a live today to tell you what I told her. Suddenly people are like, people are asking you for help. 

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