The Golf Biz #1 - Lighten Up, We're Not Savings Lives!! - a podcast by The Golf Biz

Let’s be real, if you play golf or have been around golf courses for any period of time, you have thought at one point “why is everyone so serious, lighten up, you’re not saving lives!! Golf courses earned that feedback by not focusing on the customer or making them the priority. The common approach and business model of managing golf courses centers around upholding of the “rich tradition” of the game along with the boring, stiff and outdated rules and policies. In our opinion, this was the leading cause to the lowering participation and attraction to golf. Golf Course managers are stuck in their way of doing things because that is “the way we have always done it” or they manage based on the experience they want and expect. Both sure ways to failure, not only in the golf business but any business.

In this episode we will discuss the reasons why golf courses need to lighten up and not take themselves so serious. With nearly 20 years of owning, leasing, managing and consulting golf courses all over the country, we will share the Paradigm Way. Our customer focused, zany and maybe even goofy approach to management and marketing of golf courses will make you smile, laugh and maybe even cry. Using The Golf Biz Four Pillars, Management * Marketing * Myths & Morons, we will discuss each pillar on why the golf business needs to Lighten Up, We’re Not Saving Lives…

BONUS: In addition to the mind-blowing intellectual stimulation of this episode, there will be games, beautiful guests and a $150 Travis Mathew Gift Package given to the listener that wins the trivia contest. Stay Tuned & Hope We Make You Smile

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