Podcasts by The GSD Show

181: MAXIMIZE Your Profit Margins Without Adding New Gym Members - LCV&CAC Breakdown | The GSD Show from 2021-06-17T16:30

In this episode, Mike breaks down:

1. How to determine your lifetime customer value (LCV)

2. Based on the LCV, how much you can spend to acquire a new member (CAC)

HINT 👉 y...

180: Why Gyms Fail: 2 Reasons Your Payroll Is Too High and 4 Ways To Fix It! | The GSD Show from 2021-06-10T16:30

Do you know your quota expectations and hold your people accountable?

Or are you just playing the game but not keeping score?

Matt breaks down 2 reasons your gym’s payroll costs ar...

179: How One Gym Owner Went From $22K to $71K in Just 90 Days | The GSD Show with Mike Arce from 2021-05-27T16:30

#Success is never a straight line upward, especially not for Iron Den Fitness Owner Billy Jones… 

Billy actually die...

178: Shocking: How Gym Members Actually Respond To Your Workouts (Based On Data) | The GSD Show from 2021-05-13T16:30

In this episode, Mike sits down with Glenn Gaesser, a Professor of Exercise Science at Arizona State University, who shocks us with the data behind some common fi...

177: 5 Start-To-Finish Steps To Sell More Gym Memberships (Confidently Grow Your Business) from 2021-04-29T16:30

If your gym’s not selling as many memberships as it should, this episode is for you! This is a free presentation from our exclusive Sales Boot Camp for Gym Owners...

176: BONUS - 5 Easy Steps To Skyrocket Your Gym’s Lead Flow Through Marketing from 2021-04-21T16:30

“Running marketing campaigns is NOT difficult.”

It also shouldn’t be a waste of your money…

Following the 5 easy steps, Loud Rumor’s Marketing Director Patrick Cundiff lays out in ...

175: 4 Steps Gym Owners Can Take To Eliminate Burnout (with iLoveKickboxing CEO) from 2021-04-15T16:30

“I think that’s one of the biggest goals,” he says, “is teaching owners to be the CEOs of their businesses.”

In othe...

174: The Story Behind a 7-Figure Fitness Studio Owner (with Gracie Barra’s Ulpiano Malachias) from 2021-04-09T16:30

It wasn’t that long ago when Gracie Barra Houston owner Ulpiano Malachias moved to the United States from Brazil.

He...

173: The Hidden Marketing Messages That Sell | The GSD Show with Mike Arce from 2021-03-25T16:30

Your gym is “backed by science.” But you’re probably not using that to your advantage to sell more memberships, increase retention, and enhance your brand…  Listen

172: How to Maximize Your Gym’s Lead Flow (Without Digital Advertising) | The GSD Show with Mike Arce from 2021-03-10T17:26:07

For any fitness studio or gym to successfully maximize their membership base and overcome attrition, they need to have multiple advertising lines in the water!

Here’s what that means:

171: This is How Gym Owners Can Get FREE Marketing (and Profit More) | The GSD Show with Mike Arce from 2021-02-25T17:17:27

His gym currently pulls in $140K+ in monthly recurring revenue!

As his Loud Rumor Account Manager, Alexa Zimmerman details how Mark does it and the 4 reasons his Marketing is FREE each mo...

170: How to Build Your Gym’s Brand (the right way) And Why Most Get it Wrong | The GSD Show from 2021-02-16T17:30

Most fitness studios think it’s their logo, colors, and tagline.

In reality, branding comes down to 2 messages being aligned:

1. How you claim to change the lives of your members…<...

169: This is How to Turn Your Gym’s Ad Spend Into a Profit (In 4 Minutes) | The GSD Show with Mike Arce from 2021-02-05T17:23:06

When it comes to Advertising, a lot of people talk about the number of leads they’re getting, or how low/high their CPL (Cost Per Lead) is, etc.

All important, but definitely NOT the purp...

168: BONUS - These 9 Marketing Tactics Generated “100+ Million in Revenue” (#5 Will Surprise You) from 2021-02-02T17:11:17

But, what are the “right” Marketing techniques?

Nicholas Kusmich is a Marketing guru who generates “limitless leads” and is the author of “Give.”

He shares 9 techniques that’ll inc...

167: Sell The Sand, Not The Flight (The Simple Flip In Messaging That’ll Pack Your Gym With New Members) from 2021-01-29T17:30

Every Marketer and “Guru” out there will tell you to “tug on the prospect’s pain points,” but that’s actually not the best way to go...especially for a fitness studio or gym.

So, think of...

166: BONUS - Joe Polish on the Life-Altering Power of Professional Connections from 2021-01-08T17:30

In this BONUS episode, Joe explains the advice that changed his life forever and how he discovered the life-altering power of making professional connections.  Listen

165: BONUS - $100 Million Dollar Webinar King Jason Fladlien on The Ultimate Sales Pitch from 2020-12-18T17:30

On The G.O.A.T. Show, we interview people who are the greatest of all time at what they do. 

Jason Fladlien is the G.O.A.T. of Webinars.

In fact, he’s called the $100 million dolla...

164: Be The Buffalo | The GSD Show with Mike Arce from 2020-12-08T15:44:45

Buckle up & jump into our GSD jet, our next stop is the Wichita Mountains National Wildlife Refuge in Southwest Oklahoma. 

Why?

Well, today's lesson is on how to "Be The B...

163: 3 Types of Salespeople You MUST Know | The GSD Show with Mike Arce from 2020-12-03T15:30:31

In order for any business to grow, especially gyms, they need a powerful sales team. That’s what this episode is all about.

Listen

162: Tripling Sales During Holidays | The GSD Show with Mike Arce from 2020-12-01T17:52:51

In this episode, I break it down step-by-step and show you 11 ways your gym can do it even better this month.

You’ll hear the exact texts and emails to send and the social media method th...

161: 2 Reasons Fitness Studio Hit +28% Revenue In 30 Days | The GSD Show with Mike Arce from 2020-11-17T19:10:25

3 Fitness Studio owners go LIVE with Loud Rumor CEO Mike Arce to explain how the #2590 Challenge helped them hit and exceed revenue goals.

Plus… The 2 reasons The Beyond Studios hit +28% ...

160: Operating 8 Successful Fitness Brands with Xponential COO Michael Abramson | The GSD Show from 2020-11-11T21:48:53

Abramson is building an incredible culture, mindset, and data-driven team dedicated to elevating Xponential Fitness brands like Cyclebar, Club Pilates, Pure Barre, Row House, and more!

Lo...

159: 4 Keys to Successfully Advertise During The 2020 Holidays from 2020-11-03T19:15:39

If you typically pause your Advertising and hold out for January, these 4 keys from Loud Rumor CEO Mike Arce can help you profit in November and December and even double your normal January perf...

158: Gym Owner Strategies to Increase Revenue by 25% in Under 90 Days | The GSD Show with Mike Arce from 2020-10-21T22:25:16

Loud Rumor CEO Mike Arce sits down with Fitness Studio Owners to discover the strategies they used to increase revenue at their studio by over 25% in under 90 days!

Download your FREE mem...

157: BONUS: 7 Ways to Drastically Increase Sales For Fitness Studios And Gyms from 2020-10-14T21:46:12

FREE RESOURCES: 

www.loudrumor.com/brandon-play

www.loudrumor.com/nickel-game Listen

156: Body By Jake CEO Jake Steinfeld: #1 Secret To Fitness Business Growth | The GSD Show with Mike Arce from 2020-10-06T19:53:11

From workouts and equipment to creating a huge movement of fitness as a lifestyle, Jake is an incredible leader in the industry and a dynamic entrepreneur and business builder every fitness stud...

155: Growth Secrets From A Fitness Studio Franchise CEO | The GSD Show with Mike Arce from 2020-10-01T20:44:22

After joining the Army right out of High School, Danny went from being homeless to generating $3.2 million in annual revenue.

He’s the perfect example that every fitness studio owner can ...

154: 3 Steps To Go From Fitness Enthusiast To Fitness Entrepreneur | The GSD Show with Mike Arce from 2020-09-29T16:30

It’s a different game.

But, there are 3 steps they can take to transition from someone who loves fitness to a business owner that happens to offer services in fitness.

I’m with Ben...

153: 6 Things Successful Fitness Studios Should Go All In On Right Now | The GSD Show with Mike Arce from 2020-09-22T16:30

Fitness Studio Owners: Increase your revenue by 25% in 90 days—Join the #2590 Club HERE: www.2590club.com

“All in.”

These two words separate ...

152: How To Manage Your Business While Your Kids Are In Online School | The GSD Show with Mike Arce from 2020-09-16T14:40:53

In this episode of The GSD Show LIVE, Dr. Nicole Beurkens is teaching business owners who are parents how to overcome this challenge by discovering how their kids can excel and reach their highe...

151: 45 New Gym Members In 30 Days: The Ultimate Sales Transformation | The GSD Show with Mike Arce from 2020-09-08T16:30

Watch SOLDIERFIT Sterling’s Brandon Christ deliver a flawless sales script that’s helped him sign 45 new gym members in just 30 days.

Listen

150: 7 Steps To Grow From Gym Owner To Successful Entrepreneur | The GSD Show with Mike Arce from 2020-08-25T16:30

Unfortunately, it’s why 40% of gyms have been forced to close permanently in difficult times.

In this episode, Pure Barre owner Susan Rothman is helping gym owners level up into successfu...

149: How Fitness Studios Should Measure Advertising Success | The GSD Show with Mike Arce from 2020-08-18T16:30

Every fitness studio and independent gym should know and track these 7 KPIs or “Key Performance Indicators.”

These 7 KPIs help gym owners know if their Marketing is successful or not.

148: Fitness Studio Sells $30K+ In Retail During Challenging Times | The GSD Show with Mike Arce from 2020-08-12T14:36:17

At a time when most fitness studios are clinging to every dollar and struggling to bring in revenue, The Hot Room Yoga in Indianapolis sold $30,000 in fitness ret...

147: Proven Leadership Habits to Scale Your Fitness Business | The GSD Show with Mike Arce from 2020-08-11T16:30

In fact, these are habits I had to learn as well.

Before building my business Loud Rumor, friends and family would’ve told you I was “lazy” and an “underachiever.”

At the time, the...

146: How Gyms Can Avoid Breaking Outdoor Workout Laws | The GSD Show with Mike Arce from 2020-07-28T16:30

There are a lot of legalities your gym needs to look into and be aware of.

Fitness Business Attorney Cory Sterling j...

145: The Proven Financial Strategies Fitness Studios Need To Know | The GSD Show with Mike Arce from 2020-07-16T16:30

I sit down with Wealth Management expert Jim Dew and we talk about the financial strategies studios need to know during difficult times:

In this episode, I...

144: Why People Follow and Quit People NOT Companies | The GSD Show with Mike Arce from 2020-07-10T22:35:43

If your gym is losing more and more business, if you’re experiencing high employee turnover, and if you’re asking yourself, “What do I have to do?” this episode is for you…

The number one...

143: The Personal Evolution Of Any Gym Owner | The GSD Show with Mike Arce from 2020-07-10T00:20:57

You've probably heard people say, "It's not who I am," or "I don't want to change who I am."

I've learned this is something average people say.

But not the wealthy. The truth is, a...

142: Marketing Your Fitness Studio Through COVID at THIS Stage | The GSD Show with Mike Arce from 2020-07-01T15:01:32

As this virus and information about the virus progress, each state is noticing different responses and different severity of it.

As fitness studios, you really want to understand where yo...

141: Fitness Studio's Response To Going Back Into Quarantine | The GSD Show with Mike Arce from 2020-06-30T00:47:54

Considering Arizona’s stats are pretty on-par or possibly even lower than Texas and Florida, it’s likely we’ll see these two states close as well and possibly some other trailing states.

...

140: The Biggest Reason Your Fitness Studio Needs To Have A Virtual Option Right Now | The GSD Show with Mike Arce from 2020-06-30T00:37:28

Listen to how some of the most successful fitness studios through this pandemic have not only succeeded through this crisis, but have also learned how to add an additional stream of revenue that...

139: How To Close Corporate Fitness Membership Sales with Laurel Roach | The GSD Show with Mike Arce from 2020-06-25T16:30

Unfortunately, it’s a common struggle most studio owners face today.

That’s why I brought in my good friend, @LaurelRoach, the owner of @TriFITWellness, to share how she was able to gener...

138: Man Breaks Both Knees, ReOpens 7 Fitness Studios During Pandemic | The GSD Show with Mike Arce from 2020-06-03T16:30

Now that Arizona has reopened fitness studios, listen to how Matt remained in business, as well as thrived during a time that would have put most people out.

See how Matt's first week ope...

137: Important Updates On PPP (Paycheck Protection Program) | The GSD Show with Mike Arce from 2020-06-02T16:30

AccountingProse is the company that I use for all of my books, as well as many other fitness studios across the country. Cristina Garza shares new updates on the PPP here on The GSD Show, hosted...

136: Bedros Kueilian&Mike Arce on Fitness Studios Succeeding in 2020 | The GSD Show with Mike Arce from 2020-06-01T23:20:20

Bedros Keuilian is founder and CEO of Fit Body Boot Camp three times listed on Entrepreneur Magazine’s 500 fastest growing franchises in the world. He’s also the author of the Wall Street Journa...

135: Rick Mayo: His Gym Reopened 3 Weeks Ago. How’s It Doing? | The GSD Show with Mike Arce from 2020-05-16T17:30

Rick Mayo’s gym has been open for 3 WEEKS and he says:

Be patient with your reopening - Members won’t flood back in like you think

Keep operating your virtual option - There’s no r...

134: Cory Sterling: The Legal Way To Reopen Your Fitness Studio | The GSD Show with Mike Arce from 2020-05-16T15:30

...don’t get blamed for COVID-19 cases in your reopened studio.

Before reopening your fitness studio you MUST listen...

133: F45 Culver City Generates $80+K Per Year Through This Brilliant Billing Strategy | The GSD Show with Mike Arce from 2020-05-12T16:30

Charlie McNeil owns F45 Culver City, the #1 F45 in the entire state of California in monthly revenue, and the #2 F45 across the United States in monthly revenue.

With everything you’re de...

132: Grant Cardone: The New Sales Strategy Fitness Studios Won't Survive COVID-19 Without from 2020-05-05T16:30

Grant Cardone is arguably the greatest salesman on the planet and he has a new sales strategy fitness studios need to start using NOW during COVID-19.

Plus, he dives into:

- His bu...

131: What Fitness Studios Need Right Now | The GSD Show with Mike Arce from 2020-03-24T16:30

Due to this, we will be pausing our regular GSD Show for the time being.

Don’t worry, when this is over, we’ll be back to providing the absolute best content for physical fitness studios....

130: LA Pilates Owner Danny White: How To Close Group Sales With The Perfect Member Journey | The GSD Show with Mike Arce from 2020-03-17T16:30

The key to closing more memberships is perfecting your prospect’s member journey.

From the moment they click on one of your ads to the time they complete their intro workout, EVERYTHING n...

129: Coronavirus: What Fitness Studios Need To Know And Do With Dr. Johnston | The GSD Show from 2020-03-12T20:30

Dr. Janice Johnston of Redirect Health:

“Fitness Studios should reach out to their members and let them know that they’re cleaning and disinfecting their equipment on a regular basis. And...

128: SPENGA Owner Sonal Kulkarni: 100 Paying Members In 30 Days | The GSD Show with Mike Arce from 2020-03-10T16:30

SPENGA Sugar Land Owner Sonal Kulkarni has it in spades…

Sonal closed 100 members for her studio in just 30 days… from her HOUSE!?!?! That’s dedication.

No remote office while her ...

127: What Makes the Top 5% of Fitness Studios So Successful | The GSD Show with Mike Arce from 2020-03-04T17:30

...you have to be one-of-a-kind.

“You want it to be so difficult for your competitors to do what you’re doing that b...

126: How to Increase Studio Revenue Through Corporate Wellness Programs with Felicia Romero | The GSD Show from 2020-03-03T17:30

With GSD Show Guest Felicia Romero’s strategy, you can. Here’s how:

💡 Partner with local companies and their corporate wellness program

💡 Train their employees before work, durin...

125: Train Your Team To Sell More Memberships In 10 Minutes | The GSD Show With Mike Arce from 2020-02-25T17:30

Now here’s the thing…

My cousin has ZERO sales experience and in fact, he doesn’t even work in the fitness industry… he’s in the tile business!

So, how does he do? I won’t give it ...

124: COO of Orangetheory Fitness: How OTF Built A Community That Sells Itself | The GSD Show from 2020-02-18T17:30

How?

“People, Process, and Performance,” Griff says.

“There’s nothing more important than building genuine emotional connections.” Griff’s story is powerful.

He pushed throu...

123: Corbyn May: 500 Members With 2 Employees | The GSD Show with Mike Arce from 2020-02-11T17:30

Corbyn has helped 20 Orangetheory Fitness locations grow utilizing 2 principles.

In fact, TUNE-IN ▶️ to find out how his studios earn $43,000 per year in bonus revenue. It’s a simple thin...

122: Fitness Studio Owners: How To Hire And Lead An A-Player Team | The GSD Show with Mike Arce from 2020-02-04T17:30

👊 Knock his presale goals out of the park
👊 Hire a dominant team of A-Player...

121: Develop a Marketing Mindset Like Fitness Studios in the Top 5% | The GSD Show from 2020-01-28T17:30

REMEMBER: Marketing isn’t a one-off purchase made for instant gratification. It’s an investment strategy intended to produce long-term fitness studio gains.

Just like you wouldn’t promise...

120: F45’s PistolPete: 4 Keys to Catapult Fitness Studio Profit | The GSD Show with Mike Arce from 2020-01-21T17:30

1. Experience

2. Preparation

3. Ownership

4. Empathy

He explains exactly how leadership (truly understanding both your members’ and your team’s WHYs) is the game-chan...

119: Master Your Fitness Studio's Sales&Marketing Strategy from 2020-01-14T17:30

👊 Tired of the sales objection “What are your prices?” Squash it.

👊 Not sure the best way to run digital advertising? Do this.

👊 Want to make sure you’re hiring and leading the ...

118: Your Fitness Studio's Sales Process To Dominate 2020 | The GSD Show with Mike Arce from 2020-01-07T17:30

It’s crucial you do what the top fitness studios and businesses like McDonald’s, Apple, Facebook, EVERY top company do to ensure they close more sales than their competition.
What is it? Listen

117: The Top 10 Tips Your Fitness Studio Can’t Start 2020 Without | The GSD Show With Mike Arce from 2019-12-30T17:30

It has everything from #marketing and #sales to #member #retention and #presales with industry leaders like #ManUp author @bedroskeuilian, owner of 7 #OrangetheoryFitness locations @mattkafora, ...

116: Fitness Studio Marketing, Sales, and Retention Training In Under 35 Minutes from 2019-12-24T17:30

Loud Rumor CEO and Host of The GSD Show, Mike Arce jumped on a Podcast with UpLaunch and in less than 35 minutes provides valuable, high-level yet detailed traini...

115: Frank Nash: How To Earn 6.5X More Profit&Retain Fitness Studio Members 2.5X Longer from 2019-12-23T17:30

@FrankNash owns @StrongerPersonalTraining and his studio earns 6.5X more in member profit than the average fitness studio AND his members stay 2.5X longer -- and you guessed it, it’s all due to ...

114: Common Legal Issues That Can Destroy Your Fitness Studio | The GSD Show with Mike Arce from 2019-12-17T17:30

Loud Rumor #CEO @mikearce is excited to talk to @CorySterling, a PRO #lawyer for #fitnessstudios helping people pay less now to avoid paying MORE in #legal issues...

113: Manny Ceara: Get a "Yes!" From Prospects On Their First Visit from 2019-12-10T17:30

Manny Ceara is the former Director of Sales and current 5-Unit Franchisee at Orangetheory Fitness. His sales tactics are impeccable…

Manny teaches you what to do from how to book the appo...

112: 3 Unbreakable Sales Rules Your Fitness Studio Must Follow | The GSD Show with Mike Arce from 2019-12-03T17:30

You can convert referrals and walk-ins into paying #members ALL DAY. But those digital “leads”? Not even close, right? It’s like 3-Point shots in the NBA -- there’s a reason they’re called “low-...

111: How Matt Kafora Helps You Build a 7-Figure Fitness Studio in 18 Months | The GSD Show with Mike Arce from 2019-11-26T17:30

Today’s #GSDshow episode gives #FitnessStudioOwners everything they need to hit 7-Figures in 18 Months!

@Matt Kafora...

110: 5 Things Fitness Studios MUST DO To Profit This Winter | The GSD Show with Mike Arce from 2019-11-19T17:30

WHY?

👋 Show of hands 👋 Who’s heard “No one wants to join a gym until January 1st?” OR “No one’s purchasin...

109: Go Behind-The-Scenes: CEO Mike Arce Leads Account Managers Meeting from 2019-11-12T17:30

HERE’S WHY 👉 Leadership and Company Culture! You can dramatically improve BOTH within your Fitness Studio by doing this… by pretending your Fitness Studio is a Reality TV Show that then entire ...

108: 10X Your Fitness Studio’s Marketing Strategy | The GSD Show with Mike Arce from 2019-11-05T17:30

Your Fitness Studio might be losing 💸 THOUSANDS 💸 in Marketing Dollars… and it’s NOT because you’re doing the wrong things…

The fact that you’re #Advertising and #Marketing in the first...

107: Rick Mayo Teaches How to Grow, Scale, Retain, REPEAT with ONE Powerful Move | The GSD Show with Mike Arce from 2019-10-29T16:30

😳PROCESS 😳

It sounds way too simplistic to be true, but Rick’s process with his team and their members is...

106: “It’s Not In My Budget” | The GSD Show with Mike Arce from 2019-10-22T16:30

😱 “It’s not in my budget.” 😱

When you know your Fitness Studio is THE place for this person and that you’...

105: What Makes Your Fitness Studio Prospects Buy? | The GSD Show with Mike Arce from 2019-10-15T16:30

📣 WANTS are accomplished by NEEDS 📣

Ok, so what does this mean? 👇

Listen

104: Sales That Scale Your Business | The GSD Show with Mike Arce from 2019-10-08T16:30

⭐️TOPIC: Strategies to Grow and Scale Your Business

🚀What you’ll learn:

Listen

103: Mark Richardson on Fitness Studio Membership Sales | The GSD Show from 2019-10-01T16:30

Mark has trained hundreds of F45 studios on their sales process and has established himself as a membership sales expert in the fitness industry.

Today Mark and I sit down to discuss how ...

102: Should You Create Content to Grow Your Fitness Studio? | The GSD Show with Mike Arce from 2019-09-24T16:30

⭐️TOPIC: Does Creating Content Really Help Grow Your Fitness Studio?

🚀What you’ll learn: 

 <...

101: A Great Way To Dramatically Improve Culture in Your Fitness Studio | The GSD Show from 2019-09-10T16:30

⭐️TOPIC: How to Dramatically Improve Culture in Your Fitness Studio

🚀What you’ll learn: 

  Listen

100: How Mentors Exploded Bob’s Fitness Studio in One Year | The GSD Show with Mike Arce from 2019-09-03T16:30

Bob is humble enough to admit that he doesn’t know what he doesn’t know, but unlike most studio owners, he put himself out there, hunted down the best studio owne...

099: Getting the Most out of Every Employee from 2019-08-27T16:30

I quickly realized that I needed to change my approach and with the help of a few key employees and a business coach, I was able to develop a few strategies that ...

098: Accounting Prose CEO, Cristina Garza on Mastering Your Fitness Studios Money Game from 2019-08-20T16:30

As an expert in studio finances, she’s also been invited to speak on some of the biggest stages in the industry, including Mindbody’s BOLD Conference and GSDCON, the #1 Fitness Studio Conference...

097: Being More Successful as a Franchisee from 2019-08-13T16:30