How you Interpret Data Will Make or Break your Marketing Agency | Kurt Ouchida | +133 - a podcast by Jake Gallen

from 2021-07-01T00:00

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Kurt Ouchida is a Managing Partner in BrainTrust Agency, A Modern Marketing Agency for the Modern World.
      For the past 25 years, Kurt Ouchida has been a trusted advisor and consultant to countless CEOs and business owners, including senior executives at Las Vegas Sands Corp. where he served as VP of corporate communications for seven years, directing all public relations and marketing activities for the Fortune 500 company.

     A top communications strategist and digital content expert, Kurt has overseen award?winning marketing campaigns and has received PRSA’s and IABC’s top honors. He has produced advertising and digital campaigns that have earned Telly and Addy Awards, and is well respected by the media and online influencers, and trusted by senior executives to provide hands?on consultation and guidance.

     He has been recognized by TravelAgent magazine as a “Rising Star,” one of the “Top 40 Under 40” business executives by In Business magazine, “Entrepreneur of the Year” by the Las Vegas Business Press, and “Senior Practitioner of the Year” by PRSA. He has completed studies for a master’s degree in Communication Studies (UNLV) and a bachelor’s degree with a triple major in Rhetoric & Communications, English and Psychology (UC Davis).

     Kurt has served as the president of PRSA Las Vegas Valley Chapter since 2015 and is involved in numerous local non-profits and national charities including the Blind Center of Southern Nevada, the Community Church of Henderson, the Japanese American Citizens League and Live Strong. He is married with two children and, in his spare time, he participates in competitive obstacle course competition and aspires to be a World War II historian.

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|TimeStamps|

  • 0:00 - Introduction
  • 2:06 - Channel of Storytellers 
  • 6:45 - Who is Kurt Ouchida?
  • 11:53 - The BrainTrust Strategy 
  • 20:15 - Operating in an Instant-Gratification-Type Environment
  • 27:11 - Taking Risks 
  • 29:24 - Onboarding New Clients
  • 32:30 - Social Media Marketing 
  • 33:40 - Manscaped Promo
  • 38:02 - Interpreting Data 
  • 44:30 - Emergence of E-Commerce 
  • 47:15 - Branding 
  • 50:33 - Power of Individual Sovereignty
  • 59:53 - What does Las Vegas mean to you?

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