How Home Staging Can Make or Break Your Home Sale with Bobbie McGrath | The Home Staging Show S6.3 - a podcast by Cindy Lin | Staged4more School of Home Staging
from 2017-06-28T10:29:44
I’m so excited to have Bobbie back on the show. We talked shop quite a bit in the beginning. I usually cut those stuff out but I kept a little bit this time because I think there are a lot of nuggets of wisdom in there, which is usual when you have an interview with Bobbie. I think it’s beneficial for homeowners to hear some of these behind the scenes stuff and it’s especially helpful for those new home stagers in our audience. Bobbie is just a force in our industry. After 13 years and over 5,400 home stagings, Bobbie McGrath has become a sought after speaker and trainer. She is currently training Australian realtors on how best to present staging to their listing clients as a powerful and effective marketing tool. She created the North Carolina Board of Realtors approved, “Setting the Stage…” as a continuing education elective for Realtors Her communication style, choice of words and “tasting” of color makes her sessions memorable! She will soon release the details of her new coaching program designed especially for new home stagers and those looking to grow their business with a positive and empowering point of view. Just a few quick updates: We are in the process of selling everything in the warehouse. If you are in the bay area and would like to buy some furniture and home goods, please let me know. And as you know, our 6-Figure Floor Plan course is now pre-saleing! If you buy the course now, you will also get 3 one-on-one sessions with me, which is valued at $825. You also get $400 off the course, so that’s a total saving of $1,225 to you. That’s only available during the pre-sale. Once I sell out the limited spots, the price will go up. On today’s show, we discussed: Issues in home staging industry today Issues with training programs for home stagers today Current Raleigh real estate market How luxury market behaves differently than starter home market Bobbie’s trick of the trade for boosting your curb appeal without spending a lot of money How Bobbie’s help sellers to pull a plan for staging together How to work smarter in staging your home Just because a stager had showed up at your house to do a consultation, that doesn’t mean your house is staged. You still have to do the work. What it takes to get your house staged How important storage is in your home sale Our relationship with our stuff How our stuff becomes visual noise How to decide what stays and what goes when you’re staging the home Visual story telling for rooms What makes a dining room a dining room The biggest mistake sellers can make in the living room How you leave money on the table during the sale How a simple thing can kill your sale How to edit the room down Different levels during pre-packing Order of importance of the rooms How Bobbie comes up with the color palette of the home How light can change the colors How Bobbie creates continuity through the home, even when you have different architectural styles Ways to help to make the home feel updated without spending a lot of money How can sellers get their homes ready for sale What not to do What you can do if you absolutely have zero budget Why cheap stagers can be disastrous for your sale Professional home stagers vs. hobbyist stagers Why making the home look pretty is not home staging Common mistakes new home stagers make without even realizing it What stager’s responsibilities are when they get push backs from home sellers Why accessories-only staging is not an effective marketing strategy How consumers can tell who is a hobby stager and who is a professional home stager Beware of looking at home stagers’ portfolio Bobbie’s number 1 tip for homeowners who are getting ready for putting the home on the market If you enjoy the show, please leave a review & rating on iTunes! Every rating and review helps someone finds our show, helps us grow our show and get more awesome guests. So that’s it for today’s show. Happy staging!
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