How Home Staging Sells Real Estate with Top Stager Helen Bartlett | The Home Staging Show S6.2 - a podcast by Cindy Lin | Staged4more School of Home Staging
from 2017-06-21T05:36:59
On today’s show, I interview Helen Barlett who is this amazing, top producing stager whose work is absolutely beautiful. What’s really impressive is that she is a one-woman show! This woman is a total rockstar. She has been staging since 2011 and has won numerous awards in Vacant Home Stagings, Owner Occupied Stagings and Redesign work. She was recently named as one of the Top 200 Influencers in the Design Industry for 2017. Helen has an extensive amount of knowledge regarding what makes staging work and the benefits not only to sellers but buyers and real estate agents as well. She stages approximately 100-120 homes a year doing owner-occupied homes, vacant homes and consultations. Helen Bartlett recently co-authored a Home Staging Book called “Home Staging ~ The Power That Sells Real Estate. It is a guide for homeowners thinking about selling their homes, real estate agents and anyone thinking about a home staging career. It gives great information, advice, and tips on how to sell your home for top dollar in the shortest amount of time. I’ll put a link of that in the show notes if you are interested in ordering the book. In this episode, Helen not only talks about how home staging is a win-win for everyone involved, we also chat in depth about the state of home staging industry and common issues and mistakes we see new home stagers make. And as you know, our 6-Figure Floor Plan course is now pre-selling! If you buy the course now, you will also get 3 one-on-one sessions with me, which is valued at $825. You also get $400 off the course, so that’s a total saving of $1,225 to you. That’s only available during the pre-sale. Once I sell out the limited spots, the price will go up. Go to staged4more.com/6-figure-floor-plan for more info. On today’s show, we discussed: Issues we see in the home staging industry today The true cost of home staging or not stage your house before you go on the market Opportunity cost of not staging Home staging statistics Why buyers offer less on the home Buyers’ behaviors and preferences today What buyers are willing to pay for in today’s market How Helen got started in home staging What home staging really is How important sales and marketing is in real estate and home staging How to communicate with real estate agents Earning the trust and respect of our clients As a new home stager, what you must do before you get your first job Common misconceptions about the career of home staging The real estate market of Kansas City What differentiates Kansas City from other real estate markets How Helen creates a warm and welcoming home through staging What buyers have to feel when they tour the homes The ideal color palette for home staging Colors create reactions What deter sellers to hire professional stagers Misconceptions home sellers have that hurt their sale 9 out of 10 buyers can’t visualize a vacant home What is the difference between a well-decorated home vs. a well-staged home How to figure out the demographic of your potential buyers How to deal with unattractive elements in a home How home stagers benefit both buyers and sellers How you can lose buyers by creating the wrong feeling in the home Common staging mistakes that can turn buyers off What sellers can do to prepare their homes for sale if they have limited budget Buyers decide between the first 15 seconds they walk into the home Helen’s number 1 tip for homeowners who want to stage their homes for sale Important things to buyers How to have the difficult conversations with home owners How Helen plans the color palette for staging Helen’s design styles
Further episodes of The Home Staging Show
Further podcasts by Cindy Lin | Staged4more School of Home Staging