How New Home Stagers Can Build Thriving Home Staging Businesses | The Home Staging Show S6.4 - a podcast by Cindy Lin | Staged4more School of Home Staging
from 2017-07-06T03:14:51
I’m so excited to interview Tracey McLeod, an internationally recognized Australian Home Stager, Founder of Presentation Sells and former President of the Queensland Interior Decorators Association. Drawing on her extensive experience in interior decorating, home staging and property styling, Tracey has helped hundreds of home sellers maximize their sale price from $20,000 extra on occupied home styling and up to $360,000 for vacant home presentation across her local areas of Brisbane and on Australia’s Gold Coast. She’s incredibly knowledgable about staging, color psychology and running a very successful home staging business. We originally had a whole interview planned on color psychology, but we actually spent a lot of time talking about building home staging businesses, so we are going to have a two-part episode. This particular one, most of it is on business building, real estate and a lot of business side of things, especially for those of you who are new to the home staging industry. Later on, in the interview, we start talking about color psychology. We will be airing the second part of the interview next week. On today’s show, we discussed: Tracey’s background before real estate Working in real estate markets in Australia Educating real estate agents about home staging Marketing trends emerging in the Australia markets How real estate agents adjust to market trends How lifestyle programs are changing marketing trends and sellers’ perceptions How starter home market perceive staging differently than luxury market How home staging fits into the different markets How home staging is often misunderstood Issues in the current home staging education landscape Pricing for home staging services Mentorship for home stagers Photo styling vs. property styling Common misconceptions home sellers have when it comes to selling their house What home sellers can do when there’s no budget Having animals on the property while you are selling the home Tracey’s system of preparing and staging the home for sale How home sellers can research the market Why empathy is very important for a real estate professional As a business owner, what you need to know and understand about you and your business The liability issue for home seller, home stager and real estate agent How new home stagers can differentiate themselves in the market place How new home stagers can work with real estate agents Why it’s crucial for new home stagers to maintain and develop great working relationships with real estate agents Growth strategies for new home stagers Preparing for lean times as real estate home staging business owners Key hiring mistakes for home stagers The importance of color psychology The energetic characteristics of colors Color temperatures What is warm white The meaning of colors and how it impacts our perceptions
Further episodes of The Home Staging Show
Further podcasts by Cindy Lin | Staged4more School of Home Staging