Pricing Listings in Competitive Real Estate Market with San Francisco Realtor Emily Beaven | S6.7 - a podcast by Cindy Lin | Staged4more School of Home Staging
from 2017-07-26T17:05:33
Hey guys, welcome back to season 6 episode 7. On today’s show, I have real estate agent Emily Bevean. Emily is an agent here in San Francisco, which is a very interesting market on its own. Our market is very seller driven because there is not enough housing to meet the demand. So even in a down market, we are still up. The other thing that is interesting is that despite the market being a seller’s market, more than 80% of houses here are staged. Because how competitive it is here, the pricing strategies and approach are different than most markets in the rest of the country. On today’s show we talked a lot about marketing, pricing strategies, timing, communication and what happens in a competitive market. On today’s show, we discussed: How Emily convinced her parents to buy a house when she was 16 How Emily transitioned from the food and wine industry into real estate The importance of understanding marketing in real estate The real estate market in San Francisco Working with out-of-town buyers As of June 2017, $1.5M is the medium home price in the city of San Francisco What drives most real estate market The summer real estate market How supply and demand affects the market The unique pricing strategy in San Francisco Buyers and sellers trying to time the market What Emily does for her clients as their real estate agent Common misconceptions home sellers have Having emotional attachment to the home How your precious collection or collectible can derail the sale Timing the process for the sale Setting an offer date The danger of buyers getting used to very high property prices How buyers and sellers are using technology for their sales nowadays How tech companies have changed the way we work Sellers using Zillow How to really know how much your home is worth Budget for updating the home for the sale Why you shouldn’t paint your own house (for selling) Should you remodel before you sell? Hardwood floor vs. carpet The biggest mistake sellers can make when they sell the house What happens when your property sits on the market for more than 30 days in the Bay Area Dealing with selling with tenants in the home How Emily incorporates home staging in her business model Communicate with sellers in dollars and cents How to appeal to the buyers Do today’s buyers want a turnkey home? Different generations of buyers behaving differently The mystical 3-bedroom Biggest lessons Emily has learned as a real estate agent Emotional attachement to money Helping clients through difficult times Does Emily always use the same stager? What makes a really good stager How communication can make or break a home stager Trends in the market place right now Emily’s #1 tip for homeowners putting their homes on the market The challenges for sellers to live in a staged home
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