Successful Home Staging and Creating Win-Win Real Estate Sales with Bobbie McGrath - a podcast by Cindy Lin | Staged4more School of Home Staging
from 2016-09-03T10:28:08
Hey guys, welcome back to season 4 episode 6! happy labor day weekend for those of you who’re in the states listening to today’s podcast episode. I’m really excited to interview Bobbie McGrath for today’s episode. She’s a highly sought after home stager, incredibly experienced and is a top trainer in real estate. Cash in the Cushions mini course for home stagers who want to set up a strong foundation for a profitable home staging business is now live. Take advantage of the launch week special! $50 off until September 7, 2016. See our website staged4more.com for more information. On today’s show, we discussed: Misinformation about what home staging is in Australia Real estate model in Australia Business model for real estate agents Unethical behaviors by homesellers Bobbie’s own personal experiences as a homeseller What home stagers do Interior designers v. home stagers North Carolina real estate market Historic properties in Hillsborough Occupied home staging Vacant home staging, especially staging “the problem children” Staging historical homes Home stagers working as partners with real estate agents and how that changes realtors’ profits and business model Why some spectacular homes don’t sell quickly The importance of brand recognition in real estate How can home stagers add to real estate agents’ business? As home stagers, we need to understand our values and how to communicate that to our clients How Bobbie convinces real estate agents to stage their properties Changing clients’ mindset, interviewing the clients to be a partner with us instead of being someone’s help When to fire clients The importance of knowing your business and what you’re passionate about Bobbie’s “holy trinity” What’re the important key objectives of a home stager’s work How being passionate about your work can open up doors to you Dealing unwelcoming sellers who reject home staging Home staging consultations can be a powerful technique for real estate agents to build their brands and for home sellers getting a higher ROI on their home sale Making home staging accessible Running a profitable successful home staging business You can talk your way to a 6-figure home staging business When house is too pretty, it actually hurts your sale? Bobbie’s blue dress theory How to find a reliable home stager and a real estate agent How to see if an unethical stager had stolen someone else’s portfolio photos Hire a home stager who has insurance How realtors can incorporate home staging into their business models and make it a win win for themselves and the home sellers How home staging can differentiate realtors from their competitions How to get home sellers to have some skin in the game and commit to the staging for their sales As a realtor, how you can put the values of staging into place before you meet with sellers How a real estate agent can build a comprehensive marketing plan for home sellers How international real estate markets are different than each other Real estate market in Australia How Bobbie pulls the house together What words Bobbie never use with her clients How Bobbie controls the rooms for staging her 5,000+ home staging projects Neuro marketing How to easily lose respect of your clients What’s a red flag when you’re working with a new client How to change the shape of the money and convince clients to book you There comes a point when staging is no longer effective Room dandruff Dealing with seller clients who have attitude about working with you or about home staging Book: Personality Plus What’s a well-staged home What makes great interior photos Popular trends in real estate and decor right now across the country Bobbie’s go to paint colors If you enjoy the show, please leave a review & rating on iTunes! <3
Further episodes of The Home Staging Show
Further podcasts by Cindy Lin | Staged4more School of Home Staging