Podcasts by The Hook with Katie Kempner
The Hook with Katie Kempner is one of the hottest shows in our outstanding lineup of business radio programming. The Hook charts the territory where advertising and public relations meet. Each Tuesday, The Hook will host exclusive interviews with the industry's finest advertising and public relations gurus, creatives and journalists to discuss the latest news and strategy in the industry.
Further podcasts by WMR.FM
Podcast on the topic Wirtschaft
All episodes
Eric Yaberbaum of Lime Public Relations from 2023-12-13T15:37:22.057490
Eric Yaverbaum, Managing Partner and Client Services Director for Lime. Just to give you a little bit about Eric and there’s so much to say, he brings more than 25 years of experience to PR. He’s c...
Listen
CP and B employee Jeff Benjamin from 2023-12-13T15:37:22.043329
Katie brings on Jeff Benjamin of CP+B. Ready to take on the challenge of reinventing interactive advertising, Jeff joined Crispin Porter + Bogusky at the end of 2003. At CP+B, Jeff is working on br...
Listen
Creative Management Roles in Ad Agencies from 2008-10-27T18:51
Teressa Iezzi, Editor of Creativity Magazine, discusses Creatve Management Roles in Ad Agencies and why there are not more women holding top-level creative postions in ad agencies, plus she tells u...
Listen
Marketing Change& Consumer Behavior from 2008-10-20T18:57
Talking Marketing Change, Consumer Behavior and Brands with Rob Walker, the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and he talks to us about the change of marke...
Listen
Advertising Week Preview 2008 from 2008-09-08T19:04
Advertising Week 2008 Executive Director Matt Scheckner previews North Americas largest gathering of advertising and media professionals and it brings together individuals from a broad range of dis...
Listen
Streaming Media and Internet TV from 2008-08-11T19:10
Talking Streaming Media with Mike Smith, CMO of AmericaFree.TV, a provider of Internet TV services offering 20 channels of free content, he tells us about the technology that they use and the kind ...
Listen
Advertising Industry Reporting from 2008-08-04T19:08
Advertising Industry Reporting with Advertising Age Editor at Large Matt Creamer as he discusses integrity and responsibility of journalists and bloggers when it comes to the reporting process incl...
Listen
Social Networks Role in Marketing&Branding from 2008-07-21T19:38
Part 2 of Katies interview with Ajaz Ahmed , chairman and cofounder of AKQA, and he discusses his work with great brands and clientele, plus he gives his take on what entrepreneurs need to do to bu...
Listen
Digital Marketing Brands from 2008-07-14T19:34
Discussing Digital Marketing Brands with Ajaz Ahmed , chairman and cofounder of AKQA as he tells us about what the future holds for AKQA, break down his leadership strategy, plus the opportunities ...
Listen
Cannes Lions 2008 Recap from 2008-07-07T19:42
A Recap the Cannes Lions 2008, with Crispin Porter and Bogusky co executive creative director and partner Andrew Keller, who had the opportunity to judge the Titanium Lion Award, plus USA Today Adv...
Listen
Bringing Home the Birkin from 2008-06-02T19:48
Author Michael Tonello on his new book Bringing Home the Birkin where he chronicles his work as an eBay entrepreneur traveling the world, going to Hermes stores to procure same day Birkins for weal...
Listen
Cannes Lions 2008 Preview from 2008-05-26T19:53
Susan Lilley previews the 2008 Cannes Lions International Advertising Festival , from the lavish networking parties, plus she discusses ways to approach attending the event as a first timer and max...
Listen
Product Development&Brand Driven Innovation from 2008-05-19T19:55
Jonah Disend talks about product development and brand driven innovation and the importance of research and development in order to develop a new product, plus how does marketing fit into the equat...
Listen
Technology Brands and Chief Relevancy from 2008-05-12T19:57
Learn about building technology brands, chief relevancy in the advertising space plus some focus on conferences and what is being discussed in the community, with Nancy Hill, CEO of the American As...
Listen
Marketing and Blogging from 2008-02-25T20:01
Marketing Magazine reporter Jeromy Lloyd compares and contrasts his work in writing and blogging about marketing, advertising and public relations, plus he discusses the steps taken to printing a v...
Listen
Launching New Campaigns and Blogging from 2008-02-11T20:02
Jeremy Miller, Corp. PR of global agency TBWA Worldwide and Managing Director, TBWA Amplified, discusses how his company is launching new campaigns following the Super Bowl, plus he discusses the a...
Listen
Super Bowl Commercials Review from 2008-02-04T19:59
Advertising columnists Stuart Elliott of the New York Times and Barbara Lippert from AdWeek review the best and the worst of the commercials that ran during this years Super Bowl broadcast.
Listen
Art Directors Club Awards from 2008-01-22T07:16
Art Directors Club Executive Director Ami Brophy talks about the upcoming Art Directors Club Awards , including information on the hybrid jury, and The ADC Young Guns competition which awards young...
Listen
Writers Strike and Super Bowl Ads from 2008-01-08T07:18
New York Post Business reporter Holly Sanders discusses how will the writers strike affect advertising, television and the print media, plus what can we expect in this years Super Bowl ads.
Listen
Top Ten Guerilla Marketers from 2007-12-11T07:21
Brandweek Magazine West Coast Bureau Chief Becky Ebenkamp talks about the current issue which lists the the top ten guerilla marketers of the year and talks about her changes working for the magazi...
Listen
Jon Fine of Businessweek from 2007-11-20T07:25
Katie Kempner talks with Businessweek columnist Jon Fine, about all things media related. He gives his prediction on the future of the Wall Street journal and why US Weekly won’t bow to TMZ.com or ...
Listen
Ad Council CEO Peggy Conlon from 2007-10-23T07:34
Katie Kempner welcomes Ad Council President and CEO Peggy Conlon to discuss her background with the organization that mobilizes yearly more than $1.7 billion of advertising time and space, the crea...
Listen
Publishing Writing and Advertising from 2007-10-16T07:37
Director of Cultural Radar for Crispin Porter and Bogusky John Windsor discusses his background in publishing and writing books to joining the advertising firm.
Listen
Public Relations and Marketing from 2007-08-14T07:39
Samantha DiGennaro, who runs launched the public relations and marketing communications boutique, DiGennaro Communications (formerly HYPR), talks to Katie about public relations and marketing commu...
Listen
Theresa Howard of USA Today from 2007-07-24T07:42
Theresa Howard covers advertising for USA TODAY and writes the weekly Ad Track feature. Before coming to USA TODAY five years ago, she was a senior editor covering marketing news and strategy for B...
Listen
Media-Neutral Advertising from 2007-06-12T07:44
Elspeth Lynn and Lorraine Tao are two creative powerhouses who along with Andy Macaulay opened media-neutral ad agency Zig. Elspeth and Lorraine tell us about Zig. ZiG has accumulated an admirable ...
Listen
Cannes Lions 2007 recap from 2007-05-29T07:45
A Recap of the 2007 Cannes Lions International Advertising Festival as Susan Lilley from USA Today is back from the event and tells us all about what we missed.
Listen
Best Communications Strategies from 2007-05-08T07:47
Katie Kempner disects the best communications strategies with Beverley Hammond, President of Veritas Communications.
Listen
Relevancy of Print Media from 2007-03-13T07:50
Holly Sanders, business reporter for the New York Post, the nations fifth largest paper, debates the relevancy of print media in today’s online world.
Listen
Branded Production from 2007-02-20T11:50
Katie interviews David Rolfe, Production Director of Content at DDB Chicago, where he oversees all broadcast and branded production at one of the world’s most awarded agencies.
Listen
Superbowl Ads Review from 2007-02-06T11:52
Stuart Elliot, Advertising Columnist for the New York Times and Adweek editor-at-large, Barbara Lippert give their review of the commercials that aired during the Super Bowl.
Listen
Wall Street Journal Relevance from 2007-01-30T12:05
Judy Barry, Senior Vice President for Sales and Marketing for The Wall Street Journal tells us how the publication continues to fascinate many people, as it has been able to remain so clearly the w...
Listen
Ad Persuasion from 2007-01-23T12:04
Shannon McKinnon is the producer of Ad Persuasion, an international television show that spotlights the ad as an art form. The show focuses on the world’s most creative, award-winning commercials w...
Listen
Science, Digital Media and Online Advertising from 2007-01-09T12:02
A discussion of Science, Digital Media and Online Advertising with Burt Helm, marketing editor of BusinessWeek.
Listen
Jeff Hicks from 2006-12-12T12:09
President, CEO and partner at Crispin Porter + Bogusky, Jeff Hicks.
Listen
Publishing Entertainment Weekly from 2006-12-11T18:02
Publishing the magazine Entertainment Weekly and the magazines publisher Scott Donaton talks to us about what he does to lead the magazine as Americas leading consumer magazine of entertainment and...
Listen
Warren Berger on Advertising from 2006-11-21T12:20
Warren Berger, who was also one of my very first guest and yet he’s willing to come back.
Listen
CBS News President Andrew Heyward from 2006-11-07T12:14
Andrew Heyward, former President of CBS News, and later in the hour, by Cheryl Procter Rogers, President of the Public Relations Society of America. This comes right on the eve of the PRSA’s Annual...
Listen
Deborah Zdobinski is Executive Director Corporate Communications of Public from 2006-10-10T14:43
Deborah Zdobonski, is Senior Vice President and Executive Director of Corporate Communications and Public Affairs at Publicis USA. Later in the show, we’ll be joined by Kipp Cheng, Vice President a...
Listen
Becky Ebenkamp, Entertainment Editor, Brandweek Magazine from 2006-06-13T14:38
Becky Ebenkamp, Entertainment Editor, Brandweek Magazine
Listen
Frank Trullenque on Hispanic marketing and advertising from 2006-06-06T14:41
Frank Trullenque is an accomplished US Hispanic marketing and advertising strategist with a proven track record in national brand building, and Frank Trullenque, VP of sales and marketing, MAG Beauty.
Listen
Role of Advertising in Online Media from 2006-03-28T15:28
Steve Hall from Adrants helps Katie breakdown advertising’s role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media and the decline o...
Listen
Ellie Parpis of AdWeek from 2006-02-28T15:24
The Cannes International Advertising Festival, which is considered by pretty much everyone in advertising to be the premier festival award show. Winning a lion at Cannes is a huge honor. The Grand ...
Listen
Barbara Lippert and Stuart Elliott on Superbowl Ads from 2006-02-07T12:31
Super Bowl Ads. Stuart Elliot, Advertising Columnist for The New York Times and right now I am thrilled to introduce Adweek columnist, Barbara Lippert.
Listen
Edna Johnson from Burger King Corporation from 2006-01-31T12:44
Katie chats with Edna Johnson from Burger King Corporation. Burger King appointed Edna Boone Johnson as senior vice president, global communications to be responsible for all corporate communicatio...
Listen
Julie Thompson and Jeremy Miller from 2006-01-24T12:48
Julie Thompson, Executive Vice President and Director of Corporate Affairs for Leo Burnett Worldwide and to Jeremy Miller, Public Relations Director for TBWA Worldwide. These are two of the best mi...
Listen
Matt Creamer from Ad Age from 2006-01-03T12:51
Katie talks to Matt Creamer from Ad Age, covers the agency beat for Advertising Age.
Listen
Author Warren Berger from 2005-12-20T12:57
Katie talks to Warren Berger, author of Advertising Today. An amazing book, says Esquire magazine; a 4 star rating from Maxim magazine; Village Voice says media archaelogists will pore over it for ...
Listen
Premiere Show from 2005-12-13T12:59
Katie kicks off The Hook with Chuck Porter, Chairman of Crispin Porter + Bogusky. Serving as the creative advisor for the MDC portfolio of entrepreneurial marketing communications companies and who...
Listen