Inside invites, surveys, fitness&viral growth - with Selina Tobaccowala(Gixo, ex SurveyMonkey, ex Evite). - a podcast by Shamanth Rao

Welcome to this week’s episode of How Things Grow! In this episode we dive into the nuances of how products go viral, about how companies and cultures are built for the long term - and much much more. My guest today is the amazing and wise Selina Tobaccowala, one of the most respected leaders in the Silicon Valley. She’s had an uncanny knack of reinventing herself, starting over and succeeding time and again. Selina co-founded Evite right after she graduated from Stanford, which was acquired by IAC. She then worked as the SVP of Product & Technology at Ticketmaster Europe. In her next role she joined SurveyMonkey as President & CTO when it was a 20 person team - and helped grow its revenues over 10x in the next 5 years. She is now a co-founder at her most recent venture Gixo. In today’s episode, we talk about it was like during the first internet boom when Selina started her first business Evite. We dive into the nuances of virality and freemium models. We also talk quite a bit about Dave Goldberg, the former CEO of SurveyMonkey who was a mentor to Selina. We go into health, the psychology of fitness - and how Selina’s new startup Gixo leverages both consumer psychology and technology to help people get fit.  This is a wide-ranging, in-depth conversation that I'm excited to bring to you this week!

Check out the full transcript and show notes here:
https://howthingsgrow.co/surveys-invites-surveymonkey-evite-selina-tobaccowala-gixo/

**

Get more goodies here:
http://MobileUserAcquisitionShow.com
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Further episodes of The How Things Grow Podcast

Further podcasts by Shamanth Rao

Website of Shamanth Rao