Cutting through 2022 trends with Carat, Havas Media, Zenith and Total Media - a podcast by IAB UK

After a short break for Christmas, the IAB UK Podcast is back for Season 9 and in this episode we're doing what we do best in January: looking to the year ahead and helping IAB members cut through 2022 trends to help navigate what's hot (and what you need to know about it) this year. Bringing together some of the finest minds in trend-seeking, James chats to Carat's Dan Calladine; Marek Wrobel, Head of Media Futures at Havas Media UK; Liz Duff from Total Media; and Richard Kirk, CSO at Zenith UK.

As well as being held to account on their own predictions for 2021, looking ahead gets them into the Metaverse (naturally), streaming, QR codes, a festive World Cup, responsible media, attention and much, much more. See this as your one-stop-shop to get ahead of the year and find out what you need to know to be ready for another twelve months of innovation and possibility in digital advertising.

You can check out each agency's own Trends Report in much more detail on each of their own sites, and keep an eye on iabuk.com for more trends from us in the coming weeks.

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