Getting in the game with Cary Tilds and Jonathan Stringfield - a podcast by IAB UK

To celebrate the launch of IAB UK's Guide to Gaming, James is joined by two members of our Gaming Group, Frameplay's Cary Tilds and Activision Blizzard's Jonathan Stringfield. Both hugely passionate about gaming and the opportunities for advertisers, the chat covers the uniquely focused gamer mindset, why the ad industry has started to take notice of game developers and - of course - the acceleration of already rapidly-growing adoption during lockdown. Check out our full Guide to Gaming here: https://www.iabuk.com/news-article/iab-uk-launches-guide-gaming

---

See acast.com/privacy for privacy and opt-out information.

Further episodes of The IAB UK Podcast

Further podcasts by IAB UK

Website of IAB UK