Spine-tingling: understanding ASMR with Kath Moroney from Red Apple Creative - a podcast by IAB UK

Autonomous sensory meridian response, or ASMR as it's more commonly known, will send a shiver down your spine. This unique form of audio can cause a tingling sensation that typically begins on the scalp and moves down the back of the neck - and has been used by influencers and musicians for purposes of meditation, therapy or simply performance. In this special episode, Red Apple Creative's Creative Director, Kath Moroney, experiments with some ASMR sounds on James, explains how it could work for brands and illustrates the difference between immersive audio and ASMR.

---

See acast.com/privacy for privacy and opt-out information.

Further episodes of The IAB UK Podcast

Further podcasts by IAB UK

Website of IAB UK