Stay Engaged 2021: 'Journalistic Integrity on the Open Internet' with Quantcast's Somer Simpson - a podcast by IAB UK

The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. In this offstage session, Somer Simpson, VP of Product Management at Quantcast, addresses the news echo chamber and the path to journalistic integrity. Drawing on her background in journalism and digital media, she speaks to the tools marketers and publishers can leverage to drive brand integrity and accountability in a free and open internet.

 

Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

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