Stay Engaged Session 10: 'The Power of Personalisation' with A Million Ads - a podcast by IAB UK

Creating and interpreting sound has given humans a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise attention was refined well before the ‘battle for attention’ we all experience in the modern digital world. In this experiential session, Sam Crowther, Executive Creative Director at A Million Ads, explores how our evolutionary legacy can be harnessed by dynamic creative to help brands communicate instinctively.

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