Stay Engaged Session 12: 'Empowering real-world change through purpose-led communication' with Facebook - a podcast by IAB UK

When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have defined, built and communicated purpose to drive real-world change via Facebook platforms.

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