Stay Engaged Session 4: 'Make Your Brand Sing' with Red Apple Creative - a podcast by IAB UK

Join Red Apple Creative as Kathleen Moroney, Sam Dillon and Ben Bell take you by the ear with a complete guide to understanding music and sonic identity for brands. This offstage audio session - part of IAB UK's Stay Engaged - covers the language of sound, briefing in a request for audio branding, how to work with composers and why audio branding needs to be part of every advertiser’s plan right now.

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