The story behind booking Taylor Swift’s tour in Indy as stadium prepares for ’generational phenomenon’ - a podcast by Indianapolis Business Journal

When people say Taylor Swift’s record-breaking Eras Tour could have a seismic impact on Indianapolis during its three-show gig next year, that’s not just a figure of speech. When Swift performed in July at Seattle’s Lumen Field, the show generated seismic activity similar to that of a magnitude 2.3 earthquake, thanks to a combination of the sound system and the dancing and cheering of fans.

When the Indy shows take place in November 2024, Swift’s local fan base will have waited more than a year and a half to see the music event of the decade, since Indianapolis wasn’t on the list of cities for the tour’s first pass through America. There’s no question whether the three shows will break the attendance record for concerts at Lucas Oil Stadium, which Swift herself set during her previous tour. Everything about this show is huge, starting with the complex stage and set pieces that require 90 semis to transport.

In this week’s edition of the podcast, Eric Neuburger, the director of Lucas Oil Stadium, fills us in on the negotiations that led to landing the tour in Indianapolis. To fully appreciate the relationship that brought Taylor to town, you’d have to go all the way back to 2008 and the first concert ever staged in the stadium. Looking ahead, Neuburger discusses the advance work required to prepare for the shows, the questions that still need answers and the staff of more than 2,000 people that will be required to stage and host each concert.

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