Insight Unpacked S1E4 | How Will You Tell Your Brand’s Story? - a podcast by Kellogg School of Management at Northwestern University

In episode 4 of our 5-episode series, “Extraordinary Brands and How to Build Them,” professor Mohan Sawhney discusses the importance of transmedia brand storytelling–and how to do it right.

Every brand has a story to tell. But consumers only have so much time, energy, and attention. You will need to find a story that cuts through our collective “story fatigue” and find creative ways to deploy it.

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