Black Friday and publishing promotions - a podcast by IPG: helping independent publishers do better business

In this episode of the IPG Podcast we're joined by Laura Nelson of the Pragmatic Agency to talk about Black Friday, an event that is becoming more and more important to publishers' sales and marketing strategies. Ahead of this year's Black Friday on 23 November, Laura shares some advice for planning and executing effective campaigns.

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Website of IPG: helping independent publishers do better business