BookBub and display advertising - a podcast by IPG: helping independent publishers do better business
from 2019-04-18T09:02:39
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With display advertising a fast-growing aspect of publishers' marketing strategies, BookBub's Wade Lucas joins the IPG Podcast to explain how it works. As well as telling us what publishers can do to optimise their ads, Wade tells us what he's looking forward to at the IPG's Spring Conference.
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Website of IPG: helping independent publishers do better business