Sweet Cherry Publishing and growing a business - a podcast by IPG: helping independent publishers do better business

Sweet Cherry has been one of children's publishing's fastest growing companies in the last couple of years, and in this episode of the IPG Podcast we talk to its founder and managing director Abdul Thadha. Abdul tells us his story and about the ups and downs of running a business, and talks in particular about the challenge of recruiting and upskilling staff as the business grows.

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