006: Positioning Your Brand For Protection - a podcast by AMD LAW Group: Brand Protection Lawyers

In this episode we discuss, positioning your brand for protection. Our lead-off quote,

Things may come to those who wait, but only the things left by those who hustle.”

~Abraham Lincoln

Central theme: Get clear on your mission, vision, and positioning. Make an honest assessment of where you are in your business. Be able to articulate the essential elements of your brand.

 

TRANSCRIPTION

Hello and welcome to the IS MY BRAND PROTECTED? podcast. I am Aurelia Mitchell Durant your host for today. Today we're going to talk about the necessary elements in positioning your brand. And the last episode we spoke with a technology sector entrepreneur. When thinking about your brand is more than just your hustle. You have to know your position in the marketplace. Speaking of hustle the lead quote for today is from Abraham Lincoln Lincoln said things may come to those who wait but only the things left by those who hustle. I love the quote but is my curious nature that led me to ponder the association with the word hustle as being part of the vernacular of our 16th president of the United States Abraham Lincoln. So I conducted some research. The word hustle is derived from the 17th-century Danish word hustlin which is spelled h u s s e l n and 1680 hussle meant to shake to and fro by 1840 hussle took on the meaning to get in a quick illegal manner by 1887 it came to mean to sell goods aggressively. Now the urban dictionary a yes that is a real thing says that hussle means to work hard on a goal. So when you conceive of your business brain you must be clear on your positioning. Positioning is a space you want to occupy in the mind of your customer.

This positioning begins at the onset of your business and should remain consistent although it may evolve just as you will. Positioning is not the same as your mission. Your mission is why it's why you are in business. This is different from your vision which is what your vision is what you do to accomplish your mission when asking is my brand protected. At the core of your hustle is your mission which is part of the feeling of your brand that brand is your name used in commerce which should eventually be positioned to become synonymous with your mission. This is a big deal because when you take the initial steps to protect your brand you have to know where you fit. There are currently 45 classes of service under the Federal Trademark Act. You have to pick a class. Are classes that are consistent with your positioning. The takeaway is to get clear on your mission vision and positioning make an honest assessment of where you are in your business. Be able to articulate the essential elements of your brand. Thank you for listening to this episode of The is my brand protectant podcast. Be sure to subscribe and visit us on the web at www.amdlawgroup.com. Safeguarding your dreams by protecting your brand.

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