001 – Christmas Ads - a podcast by Radio Wolfgang

What makes a great Christmas advert with http://www.itsnicethat.com/

In this episode Will and Alex unwrap what makes a great Christmas advert; a psychological science or a creative dark art? Special guests Daniel Fisher, creator of Monty The Penguin, and consumer psychologist, Patrick Fagan, help them get to the bottom of what all the hype is about.

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