#11: Afdhel Aziz: Good is the New Cool: How to Market Like You Give a Damn - a podcast by IVY: The Social University

We're excited to connect you with Afdhel Aziz, globally renowned founder of the influential brand purpose consultancy firm Conspiracy of Love, to learn how to do away with outdated marketing models and embrace environmental, civic, and economic issues in a way that will grow our brand awareness and business, while still insisting on cutting-edge products with on-trend design.

Bringing in insights from a new generation of marketers, social entrepreneurs, and leaders of brands like Zappos and The Honest Company, as well as culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, Aziz will chart a path for how to change a business and change the world for the better.

In this special conversation hosted by IVY CEO and YPO Metro NY Chapter Chair Beri Meric, we will explore Aziz’s 7 principles, ranging from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”--distilled from his new book Good Is The New Cool, to provide us with actionable steps toward a new business model for the twenty-first century

After a life-changing experience during the devastating tsunami in his native Sri Lanka, Aziz left a comfortable corporate job to focus on purpose. Now he works with Fortune 500 brands like Adidas, Facebook and Microsoft, focusing on the link between purpose and success, and how to revolutionize marketing to serve the increased social responsibility Gen Z and millennials demand from brands.

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