Podcasts by The Jag Show

How to Record Your Podcast Over Zoom - If You Have To from 2022-02-22T11:09:52.070759

The last 18 months has taught all of us how to use Zoom.  It's great if you need to do a face to face meeting with someone who may not be great with technology, as most people have learned it by...

Podcast Movement 2021 Day 1 Recap from 2022-02-22T11:09:52.066772

Hello from my hotel room at Nashville's Opryland Resort, where the first full day of Podcast Movement wrapped up.  Some highlights from sessions I attended today.

The first keynote was fro...

Are Show Notes Important? from 2022-02-22T11:09:52.062848

Website Link: https://jagindetroit.com/shownotes

Are Show Notes Important?  YES!  Your show notes are important to the succ...

The Many Fails of Facebook from 2022-02-22T11:09:52.059452

It's been a really bad week for Facebook - including on the podcasting side.

Apologies for not getting a podcast episode out last week.  With Facebook rolling out podcasts for business and...

Apple vs Spotify Redux from 2022-02-22T11:09:52.055593

Who's bigger? Spotify or Apple?  Well, both....

Welcome in to episode 100 of this season of the Jag Show Podcast. Spotify says it's now bigger than Apple in terms of users.  That's from th...

Start Your Podcast for Under $100 from 2022-02-22T11:09:52.050487

As I ate healthy breakfast and got on my exercise bike today, I thought about resolutions.

You may have a 2022 New Year's Resolution to start - or even restart- a podcast....

Can I Use Commercial Music in My Podcast? (2022) from 2022-02-22T11:09:52.047909

Can you use commercial music in your podcast?  Or movie clips?  Or other snippets that are commercially licensed?

No.  You can't, and you shouldn't.

This is a question I'm  frequentl...

Should My podcast Have A QR Code? from 2022-02-15T17:30:34

Do I need a QR Code for my podcast?  Yes, it's a great idea to promote your show.

For example, did you see the "bouncing QR code" commercial during the Super Bowl?  It was for Coinbase, th...

Spotify's Biggest Problem Isn't Joe Rogan from 2022-01-31T16:00:54

Spotify has been all over the news in the last week because of Joe Rogan, but Rogan is a symptom of a much bigger problem.

If you haven't heard, the Joe Rogan Experience, one of the bigges...

How to Start a Podcast in 2022 from 2022-01-14T21:06:46

On Thursday, January 13th, I was thrilled to present a podcasting "Professional Edge Workshop" to the Birmingham Bloomfield (Michigan) Chamber of Commerce.  It was supposed to be an in-person wo...

Do Podcast Ratings and Reviews Matter from 2021-11-23T18:52:56

Link to this episode:https://jagindetroit.com/ratingsandreviews

It seems almost every podcast you listen to - th...

The Rise of Spoken Word Audio, By The Numbers from 2021-11-18T18:25:46

Earlier this month, Edison Research and National Public Radio released their annual survey of spoken word audio consumption.  The numbers were eye popping.

Bear with me as I'm going to hit...

It Shouldn't Hurt to Be a Child from 2021-11-12T14:27:36

Audio is an incredible powerful medium to tell a story.

Typically I use this show to give you industry trends and podcast tips.  But I want to share with you a project that I was honored t...

Will Amazon Change The Audio Landscape? from 2021-10-28T19:03:53

Amazon has changed the way we read, and the way we shop.  Could they change the way we consume audio?

Respected podcast journalist Ashley Carman reported in the Verge this week about an Am...

There Are No Podcasting Cheat Codes from 2021-10-21T14:42:05

If you have a podcast, you probably get spammed daily with promises of more downloads and boosting you to the top of the charts.  Don't fall for it.

There was a podcasting company called O...

Why I Stopped Doing Video for My Podcast from 2021-10-14T19:06:01

So I've decided I'm no longer going to shoot and edit video for my podcast.

So for a few months, I recorded video down here in the JAG in Detroit studio.  There are some podcasts who love ...

Why You Can't Trust Joe Rogan from 2021-09-22T18:28:34

Joe Rogan is here to entertain you, not to be a trusted source of information. There's a difference.

Last night, a friend of mine posted a meme that said "Those who fail to learn from hist...

What Should I Charge for Ads on My Podcast from 2021-09-14T16:55:28

What Should I Charge for Ads on My Podcast?

How much should you charge advertiser in your podcast?  Libsyn and AdvertiseCast have crunched the numbers, and average CPM for...

Is Apple Finally Getting Its Act Together? from 2021-08-25T18:40:36

Turns out, Apple Podcasts may finally be getting it's act together.

I have not been shy in recent weeks about sharing my dismay at Apple Podcasts' new updates.  Starting in May, shows were...

Your Podcast Needs To Be Everywhere from 2021-08-18T18:35:42

Your podcast needs to be everywhere - or at least in as many places as it can be.

In 2007, I was working for a radio station in Vermont, where (fun fact) billboards are illegal.  I was try...

What I Learned At Podcast Movement from 2021-08-12T10:00

As always, I learned a lot at this year's Podcast Movement convention, and I'm going to share it with you today.

(NEW OPEN)

Welcome in, I'm Jon Gay.  You'll notice I shortened the in...

Is Your Content Worth Paying For? from 2021-07-29T10:00

Have you seen Ted Lasso?  Well, I haven't, but everyone I know keeps telling me I need to. But I'm not a soccer fan.  You'll still love it.  I don't have Apple TV.  Get it!  So I finally decided...

More Steps Forward - and Back - For Radio from 2021-07-22T10:00

I've long said the only way for music radio to survive is by bringing personality back and differentiating itself from Spotify, Pandora, and other streaming services.  We've actually seen some m...

Is Your Audacity App Spyware? from 2021-07-15T10:00

Audacy vs Audacity.. Audacity is a free audio editing software with 100 million users worldwide, according to the BBC.  Recently, they were purchased by a company called Muse, headquartered in C...

Facebook Launches Podcasts - Sort of? from 2021-06-24T10:00

Editor's note: No video this week due to me breaking my foot and my studio not being super accessible.  More on that later.

The big news in podcasting this week was the launch of Facebook'...

A Lesson from Wheel of Fortune from 2021-06-17T10:00

Welcome in, I'm Jon Gay. We start with a great point from Amplifi Media's Steve Goldstein. Watch any episode of Wheel of Fortune, and the game starts within the first FORTY FIVE SECONDS of the s...

Don't Be A Jerk from 2021-05-27T10:00

For this week's advice, I'm shipping up to my home town of Boston, Massachusetts. Matt Siegel, aka Matty In the Morning, has been the morning show host at Kiss 108 since January 1981.  He's lite...

Your Podcast Isn't About You from 2021-05-19T23:48:12

My advice to you this week is that if you want your podcast to grow, it's NOT ABOUT YOU. Many people start a podcast because they feel it's the "in" thing to do, or "my friends say I'm funny," o...

Make Changes To Your Podcast - It's Not Too Late! from 2021-05-13T04:00

Welcome in, I'm Jon Gay.  There are typically two types of people that start a podcast  Some throw caution to the wind and just go for it.  Others meticulously plan every detail before they star...

Will Apple Podcasts Changes Affect Me? from 2021-04-29T17:07:21

Back from vacation last week, but as I tell all my clients, that's the kind of stuff to save for the END of your podcast, so more on that later.  Naturally, the biggest podcast news of the year ...

Beware Bad Content from 2021-04-15T14:31:21

Sometimes, it's a slog to produce a podcast.  Coming up with new content is hard.  And most studies say consistency is key - listeners should know when to expect new content.  But today I'm goin...

There Are Now 2 Million Podcasts from 2021-03-25T19:41:49

The number of total podcasts online has now hit the 2 million mark - after just passing ONE million last year.  Only a third have put out content in the last 90 days. Wanna stand out?  Good audi...

Why Your Recording Environment Matters from 2021-03-18T19:02:46

It's no secret that where you record your podcast is almost as important as how you record it.  Generally speaking, you want to avoid rooms with high ceilings and hard, flat, "echo...

2021 Podcasting Numbers from 2021-03-12T13:51:58

Apple is changing its podcast phrasing from Subscribe to Follow.  - Tom Webster of Edison Research says 47% of non-podcast listeners think it costs money to subscribe.  It's a barrier to entry. ...

First Impressions of Clubhouse from 2021-02-25T21:20:41

First, my tip of the week - make sure your podcast isn't only on the web. It NEEDS to be, at a minimum, on Apple Podcasts, Spotify, and Google Podcasts.  I've talked to several very smart people...

Ad Based or Subscription Based? from 2021-01-29T05:00

I've been having neck issues for a few years now, and it stems largely from being in car accidents in December 2016, March 2017, and July 2019.  Now that I'm 40, I really need to start taking be...

Jan 22 from 2021-01-22T05:00

Apple considering a podcast subscription in Apple One? I hate the idea...and feel like I'd just listen in Spotify or elsewhere.  But the carrot might be that Apple could pay podcast creators for...

What Mike Tirico and Tony Romo Can Tell You About Your Podcast from 2021-01-15T05:00

Last Saturday and Sunday were the NFL's new expanded "Super Wild Card Weekend," featuring (much to the chagrin of my wife) THREE games on each day.  While the NFL has had to adapt during COVID, ...

Are Podcasts Taking a Bite Out of Music Streaming? from 2020-12-24T20:30:11

Merry Christmas from your friendly neighborhood Jew.  While I don't celebrate the religious aspect of the holiday, I do enjoy the holiday spirit.  And in 2020, whatever brings you joy - do it. Listen

Tell Listeners Your Holiday Plans from 2020-12-18T09:00

What's your podcast doing over Christmas? You have options, especially this year. You could re-publish a great episode or interview from earlier in the year.   You could do a year-end recap. Or,...

How a New TV Can Help Your Podcast from 2020-12-11T09:00

As an early 40th birthday present, my wife bought me (us) a new TV for our living room.  It's gorgeous - it's a Listen

Be Selfish...By Giving Thanks from 2020-11-25T15:57:59

No Friday episode today with the holiday, so here's a "5 Minute Wednesday."

As 2019 ended, my wife and I were trying to maximize our time with our first dog Brady. He'd had a leg amputated...

Superserve Your Clients and Contacts from 2020-11-20T05:00

No matter what business you're in, it's crucial to superserve your clients.  I'm told there are two ways to build a business - the Amazon model (scale) and the Ben & Jerry's model (do one thing ...

Make Time For The Hard Things from 2020-11-13T05:00

My tip this week - now, more than ever, force yourself to do the hard things. For me, it's working on my business.  The only way I'm going to do it, is to block some time, sit down, and do it.  ...

Behind the Scenes of Jeopardy! from 2020-11-10T14:44:43

This episode is a repurposing of audio from a podcast I previously hosted, "The Quizzo Cast," which was put out my bar trivia company Quizzo. I've worked with then for three years.

One of ...

Find Your Escape, and more from Podcast Movement from 2020-10-30T04:00

My tip this week doesn't explicitly related to podcasting -  We are all stressed.  Find your escape, and lean into it - especially over the next week or so.

I'm recording this on Thursday,...

Podcast Movement Week 1 from 2020-10-23T04:00

For years, I've been singing the praises of Podcast Movement - the convention that got me into this space full time.  This year, as with all other things, they've gone virtual.  And I really lik...

Notes or a Script? Prepping Your Podcast from 2020-10-16T04:00

This week's podcasting tip involves prepping your show (which you should always do).  Some folks prefer to have the entire episode scripted out. Others would rather go off of bullet points.  We ...

Why You SHOULDN'T Shoot Video For Your Podcast from 2020-09-25T04:00:03

Earlier this month, I shot a couple of my "5 Minute Friday" podcasts on video. I wanted to see if "the juice was worth the squeeze." Long story short, it wasn't.  Yes, I got a few views on YouTu...

Loudness And Volume Matter from 2020-09-18T13:22:29

This week's tip is to make sure your volume is consistent - throughout and between your episodes.  I start by explaining why.  Here's an explanation of LUFS. Listen

Use Your Network from 2020-09-11T04:00:11

This week, I talked to two different friends, in two different fields, who were unhappy and looking for a career change.  And I was able to connect each of them with someone who had been in a si...

Taking Time Off to Hone Your Craft from 2020-08-26T18:19:02

Last week, I blocked my calendar and was hoping for a summer getaway with my wife and dog.  Well, Rona made that less appealing, and my wife ended up having some work commitments anyway.  So I d...

An Update from 2020-08-14T17:25:20

It's been 10 days since our last episode, and life's been busy - with some large projects and other things that have come up.  Just checking in to give you a quick update - I'll be out of the st...

Reviewing Michelle Obama from 2020-07-31T04:00:13

Yesterday, I listened to the Michelle Obama Podcast, a Spotify exclusive.  Full disclosure, I love the Obamas (and miss them).  Overall, I thought Episode 1 was good.  I think a few more ums cou...

Stacey Simms on Making Money Podcasting from 2020-07-28T04:00:10

Stacey Simms is all about connections and community. We met through the alumni association of our college radio station, and since her son's diagnosis of Type 1 Diabetes, she has formed an incre...

Times Buys Serial, PM20 Finally Cancelled from 2020-07-24T04:00:04

My piece of advice this week - do not use copyrighted music in your podcast.  In a recent Facebook post in a Podcast Movement Group, Todd Cochrane of Blubrry po...

Rob Greenlee of the Podcast Academy from 2020-07-21T04:00:10

Today I'm joined by podcast industry royalty - Mr. Rob Greenlee.  He's incredibly well known for his work in the space, and he now chairs The Podcast Academy.

We start by taking stock of t...

Why Your Podcast Is a Racecar from 2020-07-17T04:00:02

Ben Hamilton, one of my early mentors in radio, taught me that doing a show is like driving a racecar.  Do all your work in the pit. Once the race starts, all you have to do is drive.

Yout...

Fantasy Football Podcaster Brian Drake from 2020-07-14T04:00:05

Brian Drake is quickly making a name for himself as the host of the Fantasy Football Hustle podcast and writer for Fighting Chance Fantasy.

Today we cover his journey into podcasting, from...

Sirius buys Stitcher, and The Great Microphone Shortage from 2020-07-10T04:00:11

Today's tip: Give yourself plenty of lead time to get your podcast mic - there's a SHORTAGE!

For starters, I recommend a dynamic mic with a USB connection, like:

Samson Q2U: Listen

Audio Guru Tom Kelly of Clean Cut Audio from 2020-06-30T04:00:03

Tom Kelly owns Clean Cut Audio, where he brings a wealth of knowledge and experience to help podcasters and bands alike create the best sound possible.

In today's episode we covered a wide...

Take A Break from 2020-06-26T04:00:10

My lesson learned this week is to take a break. It's OK. That's why I'm recording this on Wednesday instead of Thursday.  My wife and I are taking a personal day on Thursday.

Podcast Acade...

Podcast Editor In Chief Steve Stewart from 2020-06-23T04:00:05

Steve Stewart runs the "Podcast Editors Club" Facebook group, with over 5,000 members.  

Steve joins me today to talk about how he got into podcast editing, and finding a niche in the fina...

When To Break Format from 2020-06-19T04:00:18

Usually my Tuesday episodes are 30 minute interviews. This week's was an hour.  I explain my thought process here.

Black podcasting awards: Listen

Mistress Carrie on WAAF, being embedded with troops, and moving her brand to podcasting from 2020-06-16T04:00:09

For decades, Mistress Carrie entertained - and bonded with - the masses on legendary Boston rock station WAAF.  Earlier this year, the station was sold, ending its 50 year run on the air.  Carri...

Don't Let The Robots Take Over from 2020-06-12T04:00:02

James Cridland of Podnews had a great write-up yesterday on the debate around podcast transcripts: Listen

My 2014 Ryan Seacrest Interview from 2020-05-30T21:36:14

In my upcoming (June 2) episode of The Jag Show Podcast, I tell Johnny Peterson about my worst audio mistake ever, blowing an entire interview with Ryan Seacrest. Ryan was gracious enough to let m...

Don't Sweat The Downloads from 2020-05-29T04:00:13

Joe Rogan feels "gross." https://www.nytimes.com/2020/05/25/opinion/joe-rogan-spo...

Why Social Isn't Enough To Promote Your Podcast from 2020-05-26T04:00:07

Earlier this month, Tim O'Brien of O'Brien Communications in Pittsburgh wrote a great piece in Podcast Business Journal, "Social Media Alone Is Not The Way To Grow An Audience." Link: Listen

Podcast Listening Rebounds, Joe Rogan to Spotify, and Call Her Daddy Drama from 2020-05-22T04:00:08

Three big stories in podcasting this week...

The folks at Podtrac say that for the 4th and 5th weeks, podcast download and audience growth is up for the 4th and 5th straight weeks, respect...

Boston Pod Guru David Yas from 2020-05-19T10:10:21

Really enjoyed chatting with the guy who does what I do - but in the town I grew up in. David Yas runs Pod617, the Boston Podcast Network.  We begin with his eclectic background as a lawyer, in ...

Bonus: My 2014 Interview With Mick Foley from 2020-05-18T20:16:26

Tomorrow (May 19th), I'll be releasing my interview with David Yas, of Pod617 and The Boston Podcast network.  We discussed the art of interviewing, and I referenced the one interview I did wher...

Why Downloads Shouldn't Be Your Priority from 2020-05-15T04:00:16

I find myself often falling into that trap of judging myself on my download numbers, as most podcasters do, and I have to remind myself that downloads aren't the priority of my podcast.  I had c...

YaYa Podcasting's Carrie Caufield Arick from 2020-05-12T11:03:53

I was thrilled to talk with Carrie Caufield Arick, one of the first podcast editors and coaches I met in the space.  You name it, she does it - editing, coaching, consulting, workshops, helping ...

Podcast OG Evo Terra Consumed Only Beer and Sausages For A Month from 2020-04-28T04:00

And he lost weight doing it!  We'll get to that later.

Evo Terra is an OG in the world of podcasting.  While Apple has just gone over a million shows, Evo is credited with having the 40th ...

Adventures in Remote Recording from 2020-04-24T15:00:49

There are now 1,000,000 podcasts in Apple.

Rob Walch of Libsyn  says desktop listening is up a point to 12% 

I've discovered in remote recording that Apple Airpods only sound good - ...

Behind The Scenes of ESPN Podcasts from 2020-04-21T02:56:38

ESPN has more podcasts than you can count, and the man in charge is Peter Gianesini.  I asked him how ESPN came into podcasting, and the evolution of it - from repackaged audio to original conte...

Podcast vs Broadcast Continues from 2020-04-17T13:53:26

As a former radio guy, I've spent a lot of time covering the often converging lanes of broadcast and podcast.  For many in podcasting, the fear is that large radio corporations will "elbow" thei...

Callin Baton Rouge - With Catherine OBrien from 2020-04-14T04:00:07

Catherine O'Brien owns Branch Out Programs, an end-to-end podcasting production company out of Baton Rouge, Louisiana.  We spoke ...

Debating the Biden Pod, Squadcast Improves, and Stern Talks To Brady from 2020-04-10T04:00:04

Joe Biden's new podcast brings to light one of the biggest dilemmas a podcast editor faces - how much do I cut?  We start by delving into the uniqueness of this situation.  Listen

From Radio to Podcasting with Michelle ODell from 2020-03-30T22:26:45

I'm joined today by a blast from the past - Michelle O'Dell, whom I worked with in Burlington Vermont from 2007-2011.  She's beginning on the path I set out on a little while back - moving from ...

Google Podcasts Finally Comes to iOS from 2020-03-26T16:07:33

A quick recap of what's happened in podcasting this week.

The big news: Google Podcasts is finally available on iPhone and iPad iOS operating systems. It appears the podcast rush in this t...

Remote Recording Tips from 2020-03-25T20:36:34

Since the recommendations to limit non-essential travel and requests for social distancing, I have temporarily stopped recording on site with clients. And while I'd love to be in the same room w...

Work Work Working From Home from 2020-03-20T15:28:08

Today, we  open with Edison Research's Infinite Dial Survey,  released yesterday, with big numbers for podcasting:

• 212 million Americans (75%) are now familiar with the term “podcasti...
  Listen

Is Coronavirus the big moment for podcasts? from 2020-03-13T16:00:12

In the US, we've finally hit a tipping point with regard to Coronavirus concern.  And among all the talk of staying home, avoiding large gathering, cancelled sporting events, and working remotel...

How WJPZ Brought This Show Back from 2020-03-12T20:50:40

Over the weekend, at a college reunion, my buddy Rob asked me when I was going to do another podcast. He was waiting!

It was this encounter that reminded me I need to get back into doing m...

Detroit Podcasters Roundtable Discussion from 2020-01-17T20:23:18

On January 16th, at the Detroit Writing Room, podcasters Jon Gay, Shannon Cason, Robin Kinnie, Joe Sau-Seehy, and Zak Rosen met to discuss all things podcasting.

So You Wanna Launch A Podcast (Seminar) from 2019-11-26T19:23:42

In September, I hosted an A-Z Seminar at the Detroit Writing Room on how to launch a podcast, covering statistics, best practices, and software/equipment recommendations. I recorded the audio, for...

New Apple Categories Live | TiVo Guilt Comes to Podcasts from 2019-07-26T15:53:05

Apples new podcast categories are live - don't freak out, but here's what you need to do. Also, that feeling of guilt when you have too much on your DVR? Now that's coming to the podcasting world.

NY Times Hits, Apple Hits Back, and the Podcast World Comes to Detroit from 2019-07-19T18:48:08

The New York Times, of all people, upset the podcast world with this week with a lazy article asking if podcasting had peaked. Apple has seen Spotify stealing market share and Cupertino is startin...

Podcasting 101 from 2019-02-27T15:35

Season 2 of The Jag Show will be all about podcasts, trends, and developments in the field.

Season 1 Bonus / Podcast Imaging Demo from 2019-02-21T15:04

Season 2 of the The Jag Show Podcast is coming soon, where we will keep tabs on all topics related to the podcast industry. For now, here's a sample of the imaging/production I've done for other po...

Season 1 Bonus / Podcast Imaging Demo from 2019-02-21T15:04

Season 2 of the The Jag Show Podcast is coming soon, where we will keep tabs on all topics related to the podcast industry. For now, here's a sample of the imaging/production I've done for other...

Season 1 Bonus / Podcast Imaging Demo from 2019-02-21T15:04

Season 2 of the The Jag Show Podcast is coming soon, where we will keep tabs on all topics related to the podcast industry. For now, here's a sample of the imaging/production I've done for other...

Season 1 Bonus / Podcast Imaging Demo from 2019-02-21T15:04

Season 2 of the The Jag Show Podcast is coming soon, where we will keep tabs on all topics related to the podcast industry. For now, here's a sample of the imaging/production I've done for other...