EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency - a podcast by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency

Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon's entry into the CPG space.

We talked with Melissa about all things Amazon, including:

• Her background at Amazon, and the early days of Amazon's relationship with CPGs.
• How CPGs have evolved on the Amazon platform
• The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash)
• CRaP - Can't Realize a Profit stats on Amazon
• Brands on Amazon 1p vs 3p selling
• Hybrid accounts (selling both 1p and 3p)
• Amazon Private Label
• Amazon Advertising Platforms
  • AMS - Amazon Marketing Services
  • AMG - Amazon Media Group
  • AAP - Amazon Advertising Platform
  • ARA  - Amazon Retail Analytics
• Future of E-Commerce

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Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017.

 

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

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