EP152 - Salesforce.com Shopper First Research with Rick Kenney - a podcast by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

ick Kenney (@rickkenney) is Head of Consumer Insights at Salesforce. Rick recently completed a "Shopper First Retailing" study in conjunction with Publicis.Sapient.

The study included data from:

Shopper activity: Digital shopping behavior of 500+ million shoppers

Consumer survey: Preferences of 6,000 global consumers

Mystery shopping: 70 brick-and-mortar stores evaluated for consumer experience

Further episodes of The Jason

Further podcasts by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

Website of Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor