EP155 - 2018 Cyber-5 Recap w/ Adobe's Tamera Gaffney - a podcast by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

from 2018-11-29T17:04:20

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Tamara Gaffney (@tamarag) is the Adobe’s Principal Analyst, Experience Index.  Tamera joins us to discuss the holiday e-commerce results from Black Friday through Cyber Monday (Cyber 5).  Tamera has access to anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud (including Adobe Analytics formerly known as Omniture). Her team publishes useful insights based on that data throughout the year.

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