EP195 - Coca-Cola VP of Shopper Marketing April Carlisle - a podcast by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

from 2019-10-31T14:27:31

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April Carlisle, VP of Shopper Marketing National Retail Sales, The Coca-Cola Company. In this broad-ranging interview, we discuss Coca-Cola's digital footprint and strategy, digital shopper marketing, the evolution of e-commerce for consumables and grocery, and the future of shopper marketing.