EP224 - Cohort Analysis and CLV with Daniel McCarthy - a podcast by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

Daniel McCarthy is an Assistant Professor of Marketing at Emory University – Goizueta Business School, he’s one of the industries top thought leaders in the field of customer lifetime value (CLV). In this episode we discuss how CLV and customer cohort analysis can be be used operationally within e-commerce companies, as well as how customer data can be used to calculate a company's true enterprise value, customer-based corporate valuation (CBCV).

Further episodes of The Jason

Further podcasts by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

Website of Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor