EP225 - Jonah Berger author of The Catalyst - a podcast by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

Dr. Jonah Berger is a marketing professor at Wharton, and author of New York Times bestsellers Contagious and Invisible Influence. His latest book, The Catalyst: How to Change Anyone’s Mind, introduces a revolutionary approach to change.

In this broad ranging interview, we discuss the major themes from The Catalyst, including the five barriers to taking action, and strategies to overcome those barriers.

Further episodes of The Jason

Further podcasts by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

Website of Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor