EP231 - The Forever Transaction author Robbie Kellman Baxter - a podcast by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

Robbie Kellman Baxter (@robbiebax) is the best selling author of “The Forever Transaction” and “The Membership Economy.” She has become a well known subject mater expert on subscription and loyalty programs.

In this broad ranging interview, we discuss well known subscription based brands including Dollar Shave Club, Blue Apron, Stichfix, BirchBox, and Netflix. We also cover issues including subscription fatigue, cancelation friction, and Rundles.

Further episodes of The Jason

Further podcasts by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

Website of Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor