EP247 - Cyber 5 with Adobe - a podcast by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

Vivek Pandya is the  Senior Digital Insights Manager at Adobe.

Data from Adobe, which uses Adobe Analytics to analyze one trillion visits and 100 million SKUs from 80 of the 100 largest retailers in the U.S., found that consumers spent a whopping $34.4 billion during this year’s Cyber Week, which represents a 20.7 percent year-over-year (YoY) increase. Unsurprisingly, Thanksgiving, Black Friday and Cyber Monday represented the bulk of total spend over the five-day period.

Further episodes of The Jason

Further podcasts by Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor

Website of Jason "Retailgeek" Goldberg, Publicis & Scot Wingo, Channel Advisor