5 Ways to Build Your EDU Brand through Podcasting - a podcast by Jeffrey Bradbury

In this episode of the Jeff Bradbury Show, Jeff welcomes podcaster Matt Passey on the program to dissect how you can Build Your EDU Brand through Podcasting.
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5 Ways To Grow Your Brand Through Podcasting 
Podcasts as a content creation/dissemination tool 
Podcasting is a way to deliver content through audio/videoInterviewing other peopleRecapping old blog posts
Do what type of content is best for youLong Form vs Short FormSeries vs Season
Solo vs Multiple Hosts 
Podcasting as a way to raise your authority 
Find your audience and talk to them 
Podcasting as a networking tool  
Provide a platform for others to share their passions and expertise 
Podcasting as a community/audience building tool 
Build your brand by building your audienceCreate quality and unique content in a space that nobody else is creating itThink of your audience as your community
Don’t build an audience … build a relationship 
Podcasting as a revenue generation tool  
Your not monetizing a podcast … your monetizing your audienceIf you want to build a podcast that you can monetize … it should be looked at as a job
Figure out where you are going to make your money from and use your podcast to get you thereRecommended Podcasting ApplicationsQuick and SimpleVoice Recorder App (every phone has one)
GaragebandiMovie / Movie Maker App
Keynote / PowerPointMobile FriendlySquadcast
RingrBackpack (Formerly Bossjock Studio)
AVR Studio ProStudio / ProfessionalAdobe Audition (audio)
Final Cut Pro X (video)Recommended EquipmentQuick and SimpleATR 2100 (USB/XLR)
Samsung Q2U (USB/XLR)Mobile FriendlyZoom H6
Mix Pre 6Blue Raspberry
Studio / ProfessionalRE20 Broadcast Announcer MicrophoneRE320 Broadcast Announcer Microphone
Heil PL2T Boom ArmRODECaster Pro
Gator Frameworks StandOn-Stage DS7200B Adjustable Desktop Microphone Stand
About Our Guest: Mathew PassyPodcast Producer/Consultant at http://thepodcastconsultant.com/ (ThePodcastConsultant.com), helping individuals, brands, and small businesses develop, launch, produce, and promote their podcasts. Clients of Mathew have 30 million podcast downloads and growing. You can also tap into Mathew’s expertise through http://auditmypodcast.com/ (http://auditmypodcast.com), a comprehensive review of your podcast to ensure nothing is preventing you from succeeding. 
Contact Mathew Todayhttps://twitter.com/mathewpassy (https://twitter.com/mathewpassy)https://www.instagram.com/mathewpassy/ (https://www.instagram.com/mathewpassy/)
https://www.facebook.com/MathewPassy (https://www.facebook.com/MathewPassy)https://www.linkedin.com/in/mathewpassy (https://www.linkedin.com/in/mathewpassy)
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