Stephanie Baiocchi: Online Community–The Direct Line to Your Customer’s Brain - a podcast by Jeff Large

Stephanie Baiocchi is the director of audience engagement and community at IMPACT, an inbound marketing agency. Stephanie is a speaker, the co-leader of the Chicago HubSpot user group and hosts The IMPACT Show podcast. In this episode, she explores the benefits and drawbacks of online communities, how to decide if starting an online community is a good move for your business, and whether scalable friendship is possible — or desirable.

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