Podcasts by The JJS Podcast
Some of the biggest companies in the world have entire departments dedicated to their communications, their marketing or their branding.
But you don't have that luxury.
So Founder & CEO of JJS Consulting Group James Lezcano is going to take his nearly 15 years of experience managing the marketing & communication strategies for some of the biggest brands in the world and share that knowledge with you.
Further podcasts by James Lezcano
Podcast on the topic Marketing
All episodes
AI - What You Should Really Be Worried About from 2023-04-14T19:51
In this episode of The JJS Podcast, host James Lezcano shares what he feels are some of the legitimate concerns about AI while dispelling some others.
Want to know more about JJ...
Listen
The Layoffs Episode from 2023-01-28T16:37
In this episode, host James Lezcano discusses the recent wave of layoffs impacting the tech sector, the likely reasoning behind it, and why there needs to be a broader conversation around rethin...
Listen
Elon Musk and Twitter Part 3 - Elon Relents on Remote Work from 2023-01-12T17:39
In this episode of The JJS Podcast, host James Lezcano analyzes Elon Musk's recent reversal on remote work and how it demonstrates that a broader acceptance of a remote-first future needs to hap...
Listen
Managing Clients with Kristen Corpion, Esq. of CORPlaw from 2023-01-02T18:23
In this episode of The JJS Podcast, host James Lezcano chats with Kristen Corpion, Esq. of CORPlaw about best practices for effectively managing clients. CORPlaw is a Florida boutique business l...
Listen
Five Steps to (Actually) Shaping Company Culture from 2022-10-28T16:04
In this episode of The JJS Podcast, host James Lezcano shares a simple five step process to build the foundation of shaping, or reshaping, the culture of an organization.
Want to know mo...
Listen
The Era of Digital Marketing&Communications from 2022-09-19T16:18:56
In this episode of The JJS Podcast, host James Lezcano shares why he feels we've entered into a new era where digital marketing and communications skills are just as business critical as the sal...
Listen
Quiet Quitting or How I Learned to Hate Meetings from 2022-08-28T18:31:25
After an impromptu hiatus host James Lezcano is back to discuss/shamelessly take advantage of the latest SEO buzzword, Quiet Quitting, (a phenomenon he has been talking about for some time now),...
Listen
How Elon Musk Vs. Twitter, Netflix, and CNN+ Tie Back to Communications from 2022-05-04T19:55:24
In this follow up episode, host James Lezcano shares his insights on how Elon Musk's takeover of Twitter, Netflix's recent significant loss of subscriptions, and the failure of CNN+ are all rela...
Listen
Elon Musk, Twitter, And The Competition of Ideas from 2022-04-13T18:33:51
In this episode of The JJS Podcast, host James Lezcano discusses the concept of a Competition of Ideas, (often used interchangeably with the Marketplace of Ideas), and why growing limitations ar...
Listen
Cookies Won't Cut It. Think The Talent is Returning Onsite Full-Time? Think Again from 2022-03-24T03:39:02
Despite recent attempts by employers to entice workers back to the office with "firm dates" and desserts, the world of work simply will not return to its previous state.
In this episode o...
Listen
When People Speak, We Should Listen from 2022-03-11T02:10:10
In this episode, host James Lezcano shares his thoughts on the failure of effective listening and how that may have contributed to the current crisis in Ukraine.
Access our online course...
Listen
Truth and Opinion from 2022-02-10T14:28:53
In this episode of The JJS Podcast, host James Lezcano shares his thoughts on the true nature of truth and opinion, how they relate to the recent controversies surrounding both Joe Rogan and Who...
Listen
To Do Executive Comms Right, You Need a Consultant from 2022-01-20T00:59:41
In this episode of The JJS Podcast, host James Lezcano shares why it's important to get the raw, external perspective on your communication challenges from a consultant that an employee simply c...
Listen
What is Happening in the World of Work? from 2022-01-12T20:10:40
The Great Resignation, The Great Reshuffle, or The Great Log On? In this episode of The JJS Podcast, host James Lezcano shares what he thinks is really happening in the world of work.
Acc...
Listen
Who is This Guy, Anyway? from 2022-01-07T04:25:48
In this episode of The JJS Podcast, which is also the kickoff episode for the YouTube series as well, host James Lezcano shares a little bit about his background in strategic marketing and commu...
Listen
A Reflection on 2021&A Look Ahead to 2022 from 2021-11-24T22:14:42
In this episode, host James Lezcano reflects on the things he's learned from 2021 and shares some predictions for 2022 from a business, marketing, and societal perspective.
Access our on...
Listen
Social Marketing and The Importance of Scaling from 2021-11-10T21:55:30
In this episode, host James Lezcano gets candid about social marketing and how many small business owners make the mistake of inflating their social presence to a level that doesn't align with t...
Listen
You Are Reading the Title of This Episode, Which is About Branding, Rebranding and Facebook. Now That's Meta. from 2021-10-29T13:55:12
In this episode of the JJS Podcast, host James Lezcano shares his insights on the meaning of branding, the reasoning behind rebranding and how it all relates to the recent news of Facebook chang...
Listen
The Rise of the Side Hustle from 2021-10-20T21:36:30
In this episode of The JJS Podcast, host James Lezcano discusses the growing rise of the side hustle, why that might be happening, how it could impact the future of the labor market and most imp...
Listen
The Corporate Game is Over : How Companies Can Revitalize Their Employee Engagement from 2021-10-13T18:26:47
Employees are either leaving their jobs or at the very least disenchanted. In this episode of The JJS Podcast, host James Lezcano discusses the growing importance of employee engagement since th...
Listen
Small Businesses and the Post-Pandemic Era from 2021-10-07T21:37:17
In this episode, host James Lezcano shares his insights on what he feels small businesses should be doing not only to get through the remaining months of the pandemic but in preparation for the ...
Listen
Vaccine Mandates from 2021-09-29T17:01:27
In this episode of the JJS Podcast, host James Lezcano discusses the vaccine mandates, why so many of those in the workforce are hesitant, the potential future impact on businesses and the impor...
Listen
Change Management Communications from 2021-09-08T17:05:05
Too often, organizations implement a major change without properly considering how their population will respond, ultimately leading to a failed rollout. In this episode of the JJS Podcast, host...
Listen
Back to the Office&The Great Resignation from 2021-09-02T19:16:34
After a nice long break, The JJS Podcast is back!
In this first episode of season two of The JJS Podcast, host James Lezcano shares his insights on why he thinks employers are insisting ...
Listen
The Art of Speechwriting from 2020-09-28T13:52:58
At some point in your life, you will have to give a speech. Whether it's a business presentation or wedding toast, public speeches are an inevitable part of modern life. Speechwriting, howev...
Listen
Reconciling with Remote Work or WFH from 2020-09-22T22:39:39
Most people agree that the remote work model will continue to exist in some form after the COVID-19 Pandemic. There are two groups who are in direct conflict over this reality: employers who...
Listen
Executive Communications from 2020-09-09T16:18:51
As a marketing & communications professional, one of the most critical aspects of the job is Executive Communications. Managing how executives, who are representing your organization, commun...
Listen
Effective Public Relations in the Modern Environment from 2020-08-27T17:58:02
In this episode of The JJS Podcast, Host James Lezcano provides valuable insight on the way modern public relations is conducted.
Digital technology has led to the full democ...
Listen
A More Modular Economic Future from 2020-08-17T13:17:14
Imagine, if you will, a world where a disproportionate amount of the people working for companies are contractors rather than full-time employees.
Also imagine the reason for...
Listen
Job Interview Tips from 2020-08-10T15:14:53
Host James Lezcano, Founder & CEO of JJS Consulting Group, shares a few tips on ...
Listen
A Crash Course in Creating a Marketing&Communications Strategy from 2020-08-08T20:19:59
If you're an entrepreneur managing your own marketing or an expert in another field like Human Resources who has been recently tasked with marketing responsibilities, this episode is for you...
Listen
5 Things to Consider Before You Resume Hiring from 2020-08-07T18:03:50
Eventually, companies will need to refill some positions that were lost during the pandemic to sustain their operations. In today's episode, host James Lezcano, Founder & CEO of Listen