787: Mitch Lowe | Lessons in Disruption Part Two - a podcast by Jordan Harbinger

Mitch Lowe (@mitch__lowe) is a co-founding executive of Netflix, the former CEO of MoviePass, the former president of Redbox, and the author of Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass ? Lessons in Disruption. [This is part two of a two-part episode. You can find part one here!]

What We Discuss with Mitch Lowe:

• How Netflix tested, marketed, and made its DVD-by-mail service work at a time when the profit margins were low and its brick-and-mortar competition was high.


• How Redbox DVD rentals filled a consumer niche between Netflix and Blockbuster — and was so successful that one machine was being installed per hour for every hour of the day, three years in a row!


• Redbox's loss-prevention and cost-capturing strategies for what were essentially unstaffed video vending machines in operation 24/7.


• Obstacles Netflix and Redbox faced from business interests entrenched in the status quo (and how they were overcome).


• Why Mitch once faked a heart attack to get out of a meeting with Walmart executives.


• And much more...

Full show notes and resources can be found here: jordanharbinger.com/787

This Episode Is Brought To You By Our Fine Sponsors: jordanharbinger.com/deals

Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course!

Like this show? Please leave us a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Further episodes of The Jordan Harbinger Show

Further podcasts by Jordan Harbinger

Website of Jordan Harbinger