148 - Inside the Content Marketing Strategy for Gravity Forms with James Giroux - a podcast by Josh Hall

Gravity Forms community experience manager James Giroux and host of “INPUT” shares the content marketing strategy of Gravity Forms in their new push to humanize their brand.

In This Episode

00:00 - Introduction
04:07 - Greetings to James
07:16 - Process of becoming a CEM
14:26 - Like a good barbeque
18:09 - Coming up with a strategy
21:37 - Adjusting to generational shift
23:41 - Using the WP tool
26:00 - A collection of “Input” fields
30:14 - Push back on conversion content
34:10 - Where is the future audience
37:16 - Be smart about content
40:06 - Build content, plan and strategize
48:30 - Growing from strength to strength
53:03 - Practice helps
58:30 - Bulk content if possible
1:03:21 - Input expectations
1:08:34 - Dealing with the haters
1:12:54 - Connecting creativity w/purpose

Get all links, resources and show notes at:

https://joshhall.co/148

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