Steps to Build a Successful Omnichannel Campaign - a podcast by Keypoint Intelligence

Keypoint Intelligence’s German Sacristan speaks with Frank Arostegui, Executive Vice President of Sales at American Litho, which helps serve some of the largest financial, insurance, and retail companies in the US. Other topics of discussion include the ins and outs of how to create a powerful omnichannel strategy in real customer environments, along with common challenges and channel effectiveness within an omnichannel campaign.

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