The Relationship Between Augmented Reality and Marketing with Balti Virtual - a podcast by Keypoint Intelligence

Associate Director Colin McMahon and Balti Virtual CEO & Co-Founder Will Gee discuss the growth of augmented reality as a marketing tool. The two examine its relationship with print as well as the benefits even simplistic AR has brought in terms of data analytics and measuring consumer behavior. The conversation covers the impact of COVID-19 on the AR space and how virtual reality is progressing, too.

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