Profitable Funnels with John Ainsworth FTH: 088 - a podcast by Kim Doyal

Before we get into today’s episode, I have a quick message for my sponsor Cloudways. Cloudways is a managed cloud hosting platform that simplifies your web hosting experience. The platform allows businesses to focus on their growth and have complete peace of mind with 24/7. Support and flexibility to scale. Can we just say support is hugely important when it comes to hosting and thanks to Cloudways they are offering an exclusive discount for the Kim Doyal show listeners. Visit cloudways calm and use the promo code KIM20 to get 20% off for two months on the hosting plan of your choice. Alright guys, let’s get into today’s episode.

Welcome to F the hustle. I’m your host, Kim Doyal. You want a life that is meaningful and exciting. In this podcast, we’re going to talk about launching and growing an online business that fits your lifestyle. After the hustle is all about doing good work, building real relationships, and most importantly, creating a business that supports how you want to live your life. You don’t have to sacrifice the quality of your life today to create something that sets your soul on fire. And yes, that includes making a lot of money. So we’ll be talking about selling, charging what you’re worth, and how earning more means helping more people. My goal is to help you find freedom and create a business on your terms.

Kim Doyal: 0:00

Hey, what’s up, everybody? Welcome to another episode. I’m really excited. Today, my guest is going to talk about something that we all need are probably not doing well and can do a little bit better. So my guest is John Ainsworth of Data-Driven Marketing. Thank you so much for being here today.

John Ainsworth 1:36

I’m delighted, what an honor.

Kim Doyal 1:40

Yeah, so we connected and we do have to give the listeners a little bit of a backstory because we’re recording this and you’re getting a November and I think it’s kind of fun. We connected through a good friend, Jimmy rose, James rose, depending on where you’re connected with him online. And John is in Mexico, and I’m in Costa Rica. So we’re sort of having this tropical conversation today. Yeah.

John Ainsworth 2:03

We’re both just loving the fact that it’s beautifully warm in November, it is a wonderful thing.

Kim Doyal 2:11

It is, I think I’m going to be in shock going back to California in December, even though it’s California, it definitely cools off in the winter. So I’m like, What am I gonna wear? Did I bring anything to wear?

John Ainsworth 2:23

And I have it on my packing list when I travel. If it’s going to be cold when you go back, pack a jacket, and hat and scarf, and gloves and just like don’t get to the airport and go, Oh God, what am I done?

Kim Doyal 2:37

I mean to wear flip-flops and get out and snow this is.

John Ainsworth 2:41

Exactly yeah.

Kim Doyal 2:43

Anyways. Yeah. So I’m totally excited to talk about this day, John, because, you know, it is there was a time when funnels were not a common marketing language. It’s what you guys do. But before we get into that, how did you get into your funnels? But how did you start your online business what’s a little bit of backstory, I love hearing how people got to where they are.

John Ainsworth 3:05

So this is my second business. And my first one was I used to work in sport and physical activity marketing, I used to be campaigns manager for Sport England, who’s like the National Organization for sport in England. And I’d run campaigns for them. And then I set up a business on my own. And I would do that for local government and health charities. And I would get inactive people into physical activity cancer patients, disabled people, people from teenage girls was a really hard...

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